Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals.

Media Relations 173

Media Relations Media Pitching Survey 173

Business Wire

MARCH 18, 2021

COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope. Due to the pandemic, the organizers rescheduled the awards to February 2021. The COPA 2020 Party was initially set to be held in November 2020. Business Wire contributed as sponsor.).

Blogging 383

Blogging Conference Strategy Media 383

Business Wire

JANUARY 11, 2021

Creating visuals specifically for media usage is here to stay. In 2021, it continues to be extremely important to include visual images in your news release, but not just any imagery. If you truly want to get media attention, you must create a new kind of image – an earned media image.

Blogging 291

Blogging Media Report Industry 291

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

Meeting 82

Meeting Automotive Media Transportation 82

Business Wire

APRIL 28, 2021

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey.

Survey 210

Survey Blogging Media Media Relations 210

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations. You can read it here.

Trends 71

Trends Reputation Course Media Relations 71

PReview: A Blog by NewsVoir

MARCH 1, 2021

The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age.

Publicity 60

Publicity Television Radio Newspapers 60

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. In other words, the evidence suggests they know what they are doing. The software offers you a choice in tone too.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The media relations struggle. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey.

Survey 120

Survey Communications Ethics Measurement 120

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series. Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Owned media is the only area that has a consensus majority. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 130

Survey Communications Measurement Internal 130

Onclusive

JANUARY 19, 2021

The Daily Digest is an excellent primer to start the day, providing us with our earned media highlights and a snapshot of the earned and owned media activity across the industry. From developing our owned media content calendar to refining our media relations approach, analytics will play a pivotal role in our content strategy in 2021.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Media Measurement. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Some of the findings around social media stood out: 1.

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. That piece of sponsored content proved to be a strategic use of paid media to augment media outreach. Paid media for earned media purposes.

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications.

Study 167

Study Communications Survey Pitching 167

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Thank you for reading!

SEO 101

SEO Software Resources Newspapers 101

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 116

Trends Communications Conference Leadership 116

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Doctor Spin

DECEMBER 20, 2023

2021, April 29). Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” 2021, April 29). 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. The media relations struggle is real. The “top 0.3%

Publicity 144

Publicity Survey Pitching Creativity 144

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media.

Social Media 52

Social Media Corporate Communications Media 52

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. DKY and I started a long friendship back in early 2000s, when I did media relations for their Cargill account on a freelance basis.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. The service will no longer be available as of August 1st 2021 [sic].” PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. here is current as of January 2021. Yes, you should try to include multimedia if you can because it supports your media relations efforts. . >>> Did you know? Check out our services. Press release pricing.

Financial 89

Financial Video Survey Google 89

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Based on those efforts, here are a few innovations that are helping PR do a better job. Did you know?

Technology 169

Technology Publicity Software Pitching 169

5W PR

DECEMBER 31, 2020

Why Working With a Paid PR Media Strategy is the Best ROI for 2021. Free Press Release Distribution or Paid PR Media appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Measurable Key Performance Indicators (KPIs). These KPIs have to be realistic and strive to improve the client’s sales.

Media 88

Media Pitching Measurement Agency 88

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Let us know in the comments or on social media using #solopr!

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97