Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Reputation Crisis Communications 195

PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Whether you agree or disagree with the decision, we can all agree that this situation is about reputational impact. But it’s important that leaders don’t let their gameplan slip.

Reputation 62

Reputation Company Sports Transportation 62

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports. Onclusive’s media database has everything I need to build my pitch, all in one place.

Media 369

Media Software Pitching YouTube 369

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

OCTOBER 24, 2023

The big placements you land are often the result of months or even years of effort building your reputation and media relationships. If you pitch something to a reporter and they bite? You are sending the right pitches Too sale-sy, too long, irrelevant, poor subject line, bad timing, not differentiated enough….there

Pitching 135

Pitching Newspapers Report Local 135

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Although in our experience, mileage varies widely.).

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Remote PR Jobs

SEPTEMBER 25, 2023

You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks. We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. Stay on topic!

How To 100

How To Media Pitching Reputation 100

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. Further, quality communication enables PR practitioners to shape public perception and manage reputations effectively.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. Buffett” in the top left corner.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. It was a very humbling experience. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. Tried and true pitching tips.

Brand 155

Brand Branding Reddit Pitching 155

5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. By securing good press in reputed financial publications, Public relations efforts can provide powerful third-party validation. Customers provide fintech platforms with sensitive details.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. PR strategy. See this earlier post to find out what the best PR strategies have in common.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive.

SEO 227

SEO Agency Reputation Policies 227

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” And solid reputation management creates a litany of benefits.

Advertising 178

Advertising Advertising B2B Reputation 178

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. Reporters respond to just 3% of pitches.

Publicity 151

Publicity Survey Pitching Creativity 151

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Reputation Management. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Credibility and trust Inclusion in reputable holiday gift guides can enhance a brand’s credibility and trustworthiness. Make it easy for editors to access the information they need.

How To 78

How To Retail Pitching SEO 78

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152