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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

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NFC East’s Earned Media Results in the 2020 NFL Draft

Critical Mention

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. 2020 NFL Draft: TV Results. 2020 NFL Draft: TV Results.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. Since its release in March, 22.4

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Rogers & Cowan is a public relations agency that represents brands and talents across the world.

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How Earned Media Will Impact 2020 Elections

Critical Mention

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!

Radio 101
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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. So, how will public relations be thought of by then? Now, or in 2020. [By Jason Mollica].