Stephen Waddington

MAY 19, 2020

Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media. With everyone stuck at home we’ve seen a boom in big messaging and social networks. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

JUNE 21, 2021

I wouldn’t describe this as a “fun” story, but it was heartbreaking, somewhat surreal and deeply meaningful to me to cover the story of my hometown newspaper, an institution that meant so much to the local community and gave me my start in journalism. This month, June, marks seven years working full-time for local newspapers.

Meeting 95

Meeting Report Automotive Real Estate 95

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Comms professionals must learn from locals and truly understand a region’s nuances before attempting to launch campaigns there.

Film 62

Film Travel Television Local 62

Stephen Waddington

MARCH 17, 2021

I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”. That is not to mention the 10,000 local people who are employed there today. In the months since the piece was recorded things moved on for me. I read the BBC’s online piece.

Storytelling 147

Storytelling Local Case Study Television 147

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story.

Publicity 64

Publicity Small Business Advertising Advertising 64

Mindful Marketing

MARCH 26, 2023

In 2020, the University of Colorado Boulder signed a $1.6 I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.

Sports 98

Sports Banking Education Course 98

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. Keep up with local news. When you’re pitching to your local media, make sure your pitch is relevant to their readers, viewers or listeners.

Media 78

Media Pitching Print Interviews 78

NewsWhip

FEBRUARY 5, 2020

The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. In terms of the publishers that saw success around Super Bowl LIV content generally, Fox News and its local affiliates came out comfortably on top, with 4 million engagements. The top ads of the 2020 Super Bowl.

Web 78

Web YouTube Facebook Television 78

Maxim Behar

JULY 26, 2021

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52

Tourism Hotels Brand Branding 52

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. Because of these trends, MediaKix estimates that total influencer marketing spend will grow to $5 billion-$10 billion by 2020, with the Instagram market alone set to hit $2 billion by 2019.

Fashion 73

Fashion Instagram Enterprise Brand 73

Maxim Behar

DECEMBER 16, 2021

In 1st place is "Euro 2020", the results of the matches were searched by people, understandably. If it was Euro 2020, it is clear that we are looking for results, that is why it has become number one, but we have Vaccine-Covid at number two. Now it is the opposite, given the elections, we were more interested in local, regional events.

Google 52

Google Engineering Sports Comparison 52

PRSay

MAY 5, 2016

But for us, there is no down time between Winter and Summer Olympics, so while we are fully entrenched in Rio right now, we also have our eyes on PyeoungChang 2018 and Tokyo 2020. First, all PR starts local. What unique opportunities does an Olympic year present to those of us who work in PR? Second, only pitch good stories.

Sports 60

Sports Pitching Print Local 60

Mark My Words

JANUARY 14, 2021

With his mother and grandmother Doria Ragland, both Americans, it is likely he is picking up their accent which will be reinforced if he attends a local playgroup. ’ Reacting to the right-on tone of their podcast and its interviews, another added: ‘Someone please pass the sick bucket.’

Privacy 60

Privacy Healthcare Instagram Banking 60