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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174
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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88
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How COVID-19 will impact PR practice and skills

Stephen Waddington

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. Radio, television and streaming are also holding up or growing. This is a big lesson for the future. sessions attract more than 20,000 viewers.

Crisis 151
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

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Should Social Responsibility be Selfless?

Mindful Marketing

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 81
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The Key To Media Success Is Focusing On Their Needs, Not Yours

PR Insiders

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. Keep up with local news. When you’re pitching to your local media, make sure your pitch is relevant to their readers, viewers or listeners.

Media 78
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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

In 1st place is "Euro 2020", the results of the matches were searched by people, understandably. If it was Euro 2020, it is clear that we are looking for results, that is why it has become number one, but we have Vaccine-Covid at number two. Now it is the opposite, given the elections, we were more interested in local, regional events.

Google 52