Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

NOVEMBER 21, 2023

Accompany global fashion and beauty ambassador, JISOO, at the #LadyDior Celebration in Seoul, exuding elegance in a froissé fabric dress with leopard print patterns by Maria Grazia Chiuri and her #DiorAW23 Lady Dior bag. million engagements, and their Facebook post received 359.4K Follow [link] for more updates. interactions.

Brand 78

Brand Branding Fashion Instagram 78

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Netflix — which has more than 2 million subscribers in India — will spend $400 million on Indian content for 2019 and 2020. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020. WeChat in China, LINE in Japan and WhatsApp in India are key native platforms.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Muck Rack adds print monitoring through LexisNexis.

Software 156

Software Tools Print Technology 156

Sword and the Script

JULY 7, 2020

Welcome to the second half of 2020! More people (59%) now discover news through Facebook, Twitter, and other social media; these platforms deliver minimal information by way of headlines, video excerpts, and sound bites. That’s an undesirable description for a company charting a course a new category. Give our services a try.

Technology 123

Technology Publicity Software Print 123

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. The top publishers of June 2020 . The top articles of June 2020 .

Facebook 167

Facebook Web Viral Journalism 167

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. With the continued combining of staffs (People and Entertainment Weekly ) demise of print editions ( Self Magazine is the latest casualty) and other media downturns, look to expand your self-publishing opportunities.

Social Media 120

Social Media Media Comparison Guidelines 120

Sword and the Script

APRIL 12, 2022

That’s up considerably from the 50 customers it announced in at the end of 2020. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. click image for higher resolution).

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. I’ve created a Facebook community of practice with the aim of exploring the future of the media, marketing and PR business. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Maxim Behar

JANUARY 3, 2021

It could be the first-ever book in the world first published on Social media and then printed. In November 2020 I published a book “The Morning After” about the pandemic, COVID, and impact on business and leadership, first in Bulgarian which has three editions just for two months and is one of the best sellers on the market now.

Local 52

Local Writing Social Media Interviews 52

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I The addition of Licensed Content to the Critical Mention platform. Expanded content coverage across the globe. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Beyond PR

JUNE 22, 2018

Data is growing faster than ever before and by the year 2020, about 1.7 Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. megabytes of new information will be created every second for every human being on the planet. Additionally, 81 percent of the U.S.

Social Media 40

Social Media How To Case Study Media 40

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Communications Conversations

OCTOBER 29, 2014

Twitter and Facebook are the new newsfeeds. Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. much of that news is “old” for many thanks to Twitter and Facebook. It’s not surprising. Newsprint is dead. this morning?

Newspapers 152

Newspapers Print Local Instagram 152

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. It’s also publicly traded on the Australian Stock Exchange and did $110 million in sales in 2020. The feature identifies “where one news story begins and another one ends” which helps users understand how a broadcast story is relevant to them.

Software 121

Software Technology Advertising Advertising 121

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. For most of 2020, b2b software has had about twice as much interest. ” In Q1 of 2020, new leads increased 115 percent year-over-year. Organic reach on Facebook was clocked at just 5 percent in April 2020.).

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Invest in paid distribution on Facebook. Invest in paid distribution on Facebook. Reports are Facebook’s demise are largely overblown. for paid search, meaning Facebook is almost five times cheaper.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Like Hippocrates said, medicine is an art and a science.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PRSay

OCTOBER 29, 2020

28 during PRSA’s ICON 2020 virtual conference. In the year 1791, when the First Amendment was adopted, only those who owned expensive printing presses could widely disseminate their views. Facebook, YouTube and Twitter can censor posts and ban users as they see fit.

Government 100

Government Conference Print YouTube 100

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. You can publish beautiful branded content via Instagram and Facebook. The best responses are rooted in listening, engaging and providing support to customers. It’s led to a saturation and brands struggling to cut through. You can build gorgeous apps and websites.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

DECEMBER 15, 2021

In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3 million fake accounts between October and December 2020. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

NOVEMBER 10, 2020

Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. looks in her BrightonSEO 2020 talk, below, too. As in, if you were scrolling through Twitter, Facebook or a news site and see your pitch subject line as the headline for your campaign would you: Click it? Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164