Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 107

Marketing Newspapers Print Local 107

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . Facebook, WhatsApp, and YouTube all featured in the top ten articles. .

Technology 97

Technology Analysis Privacy Facebook 97

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . Facebook, WhatsApp, and YouTube all featured in the top ten articles. .

Technology 78

Technology Analysis Privacy Facebook 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151

Crisis Government Energy Community 151