Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis. PR tech mentions.

Software 159

Software Tools Print Technology 159

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. I’ve created a Facebook community of practice with the aim of exploring the future of the media, marketing and PR business. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

Communications Conversations

OCTOBER 29, 2014

Twitter and Facebook are the new newsfeeds. Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. much of that news is “old” for many thanks to Twitter and Facebook. It’s not surprising. Newsprint is dead. this morning?

Newspapers 152

Newspapers Print Local Instagram 152

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. ” There are only 214 million for “b2b software.”

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Invest in paid distribution on Facebook. Invest in paid distribution on Facebook. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3 It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128