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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. However, there has been a decline in this number by about 70% in 2020.

Marketing 107
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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. SocialChorus was acquired by Sumeru in July of 2020. Q4 aims to support ESG.

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Maxim Behar's Experience as an Author

Maxim Behar

It could be the first-ever book in the world first published on Social media and then printed. In November 2020 I published a book “The Morning After” about the pandemic, COVID, and impact on business and leadership, first in Bulgarian which has three editions just for two months and is one of the best sellers on the market now.

Local 52
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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. Twitter and Facebook are the new newsfeeds. I still love my hard copy newspaper. Now, I know the print newspaper has its downsides.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178