Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 98

Media Relations Report Industry SEO 98

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

PRSay

NOVEMBER 10, 2020

” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. The leaders I admire come in all forms — executives, volunteers, co-workers, employees, family members, coaches and clergy. John Elsasser is PRSA’s director of publications.

Meeting 152

Meeting Leadership Energy Ethics 152

Wadds Inc.

MARCH 19, 2024

My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees.

Internal 78

Internal International Communications Employee 78

PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 187

System Public Affairs Employee Nonprofit 187

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News).

Survey 129

Survey Communications Measurement Internal 129

PRSay

JULY 10, 2023

Among them, do brands have a responsibility to develop a public political strategy? Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. America’s political polarization raises urgent questions that communication leaders must address.

Brand 145

Brand Branding Nonprofit Government 145

PR in High Definition

APRIL 26, 2021

Whether it was simply the wrong timing for Deliveroo to go public, given the UK’s emergence out of lockdown, or that the numbers weren’t quite right to start with, there seems to be a shift in the way in which investors and fund managers are thinking about which companies to invest in. But what truly makes an IPO successful?

Reputation 62

Reputation Ethics Employee Travel 62

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Solo PR Pro

SEPTEMBER 8, 2020

It's Ethics month and a good time to review the public relations code of ethics. and support your clients to ensure that they have a strong ethical foundation. In companies, a weak foundation may manifest as employee dissatisfaction, inconsistent quality, and churn of people and customers. Written by Karen Swim.

Ethics 71

Ethics Crisis Leadership Training 71

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? “PR The results?

Survey 94

Survey Industry Leadership Study 94

Buzzstream

JUNE 15, 2020

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. To better understand how COVID-19 is affecting the PR industry, BuzzStream and Fractl surveyed 400 full-time public relations professionals. PR Budgets in Question. Alice Good, Clearlink.

Pitching 93

Pitching Survey Ethics Report 93

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I’m a former journalist turned public relations practitioner.

Ethics 91

Ethics Groups Handbook Education 91

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Prowly was acquired by Semrush in 2020, in a move I think could be interesting. The report is based on a global survey of its employees.

Software 85

Software Internal International Pitching 85

PR in High Definition

OCTOBER 26, 2020

It is the term used to describe the public denouncing of the behaviour or beliefs of a person, group, or business via online platforms and the act of calling for others to acknowledge and engage with them no longer. These are social, ethical, and moral matters. Clearly, the public is demanding more of businesses than in the past.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. Fortunately, there are some other publications that dug into this including Axios and TechCrunch that will bite into a deal this size. billion in 2020 – under his tenure.

Technology 81

Technology Company Analytics Writing 81

PRSay

AUGUST 1, 2016

The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. corporations and major public relations agencies are making small but impactful changes to transform the industry.

Resources 60

Resources Education Ethics Corporate 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. .” ~ Cori Webb , Marketing Director, ChurnZero 3.

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Applying the superpowers of ethics, kindness and empathy in internal communication will become increasingly important for us. I included my pandemic employee model in the book and its impact is just starting to take hold.

Internal 52

Internal International Strategy Communications 52

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. AI and robotics pioneer Professor Ayanna Howard – entrepreneur and best-selling author of “ Sex, Race and Robots” (2020) – helps organizations identify potential threats encoded in AI , algorithms and search engines, including biases that can stigmatize certain groups and influence users.

Leadership 62

Leadership Policies Engineering Technology 62

Flack's Revenge

NOVEMBER 28, 2018

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”

Ethics 136

Ethics Wikipedia System Facebook 136

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To They had an obligation to share their knowledge with the public. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To They had an obligation to share their knowledge with the public. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Uber’s Safety Concerns (Ongoing) : Horror Story : Uber has faced public relations challenges related to passenger safety, including reports of assaults and safety lapses.

Privacy 52

Privacy Ethics Data Airlines 52

Maxim Behar

MAY 18, 2023

Having said that, Maxim is convinced that the base of his business – Public Relations and of other businesses too did not change and will never change. Ethics, transparency, and honesty are needed these days more than ever and all businesses must know this very clearly. Not managers, but leaders! He reads a lot! “I

Ethics 52

Ethics Internal International Groups 52

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. million fake accounts between October and December 2020. PDF download version HTML version.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

NewsWhip

FEBRUARY 26, 2021

Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. You can see that in May of this year (2020) we actually went back out in the field. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to.

Brand 78

Brand Branding Media Government 78