Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. It demonstrated how corporate communicators distorted graphics in order to data in a favourable way.

Communications 129

Communications Software Internal International 129

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

OCTOBER 1, 2020

So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. But, LinkedIn? That’s been a different story.

LinkedIn 128

LinkedIn Video Trends Company 128

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> times Klear’s revenue in 2020. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. PR tech mentions.

Tools 100

Tools Survey Pitching Analytics 100

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day.

Television 80

Television Radio Analytics YouTube 80

Wadds Inc.

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. It demonstrated how corporate communicators distorted graphics in order to present data in a favourable way.

Communications 59

Communications Software Internal International 59

Critical Mention

FEBRUARY 23, 2021

Padhye was promoted to CTO in August of 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013. Padhye’s placement on the PRWeek list marked the second year in a row a Critical Mention employee was named.

Analytics 78

Analytics Technology Instagram Leadership 78

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Q4 pushes event hosting tool for investor relations.

Software 159

Software Tools Print Technology 159

Prohibition

JANUARY 17, 2022

According to a survey, the use of Facebook and Twitter as news sources is increasing, as Britons actively seek information about local and national news from these online media sites using their social accounts. Benefits of Use During an Emergency: Facebook is used by 8.6% Benefits of Use During an Emergency: Facebook is used by 8.6%

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Facebook was purring along. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. Insta and Facebook were hot. People were spending more time there than on corporate blogs. And then 2020 happened.

Corporate 139

Corporate Blogging Banking Measurement 139

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. Way back in 2011, some employees at HubSpot had an idea. ” In Q1 of 2020, new leads increased 115 percent year-over-year. Organic reach on Facebook was clocked at just 5 percent in April 2020.). Educational Courses Are Lead Gen Machines.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

For most of 2020, b2b software has had about twice as much interest. Way back in 2011, some employees at HubSpot had an idea. ” In Q1 of 2020, new leads increased 115 percent year-over-year. Organic reach on Facebook was clocked at just 5 percent in April 2020.). Educational Courses Are Lead Gen Machines.

B2B 85

B2B Content Marketing Trends Marketing 85

Communications Conversations

FEBRUARY 20, 2020

On Facebook, they used a short video that played to the heritage of the company: Although, to me, the better post was the one they made a few days later… On Twitter, AWD used a branded gif. Andersen Windows + Doors (@AndersenWindows) February 12, 2020. Andersen Windows + Doors (@AndersenWindows) February 17, 2020.

Social Media 107

Social Media Employee Media Video 107

Mindful Marketing

MAY 3, 2020

Natural Light, one of Anheuser-Busch’s many beer brands, will host “ a virtual college commencement ceremony on Facebook Live to celebrate graduates around the world.” ” The ceremony will take place at 7:00 pm Eastern Time on Thursday, May 14, on Natural Light’s Facebook Page. million / 19.9

Education 66

Education Sports Consumer Facebook 66

Waxing UnLyrical

MARCH 20, 2015

These capacities generate the results that have been eluding so many organizations in the last decade: more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. 2010 to 2020. Twitter Facebook Google+ LinkedIn When Millennials Take Over [Book Review]. It’s right now.

Community 40

Community Case Study Technology Employee 40

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 24, 2019

but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Like Hippocrates said, medicine is an art and a science.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Flack's Revenge

NOVEMBER 28, 2018

In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.” Of course, Facebook makes this topic relevant as it fits in with NY Times story about their recent missteps.

Ethics 136

Ethics Wikipedia System Facebook 136

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Let this be your prescription for success. [If Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Facebook will be used more as a mass marketing tool, like a television station. 4) New emphasis on trust. 17: Wendy Zajack.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 174

Marketing Employee Content Marketing Training 174