Contently - Strategy

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. “SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die.

SEO 103

SEO Automotive YouTube Video 103

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? So, how do you get it right when it comes to content marketing? Also think about podcasts.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Contently - Strategy

AUGUST 19, 2020

That said, 2020 wasn’t exactly the best year to publish a book… and definitely not a book about university. A post shared by Pippa Stacey (@lifeofpippa) on Aug 10, 2020 at 11:00am PDT. ” Establishing trust through relatable content is crucial, but what’s the best way to do so?

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Buzzstream

MARCH 3, 2020

And, by 2020, it’s estimated that podcast listening will grow to 132 million people in the United States – that’s a lot of subscribers! . There’s incredible value from an SEO-perspective . Hopefully by now I’ve convinced you that podcast guesting is a strategy you should be incorporating into your content marketing mix.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

DECEMBER 21, 2021

This was up from 50% in 2020.”. cookies) is in its twilight which puts diminishes marketing reach and targeting. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 149

B2B Study Blogging Marketing 149

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Content marketing and media relations need each other. It’s a mistake to consider this a binary choice, however.

Survey 95

Survey Industry Leadership Study 95

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz.

Technology 169

Technology Publicity Software Pitching 169

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

APRIL 11, 2020

Read more: Don’t panic – adapt to strengthen your brand for a recession via AdAge “Marketing is More than Communication” – new cartoon and post about doing more with less [link] #marketing #cartoon #marketoon pic.twitter.com/JrnPHNHDKV — Tom Fishburne (@tomfishburne) April 5, 2020 2. Try our services.

Study 93

Study Marketing Survey SEO 93

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. Maximize content marketing ROI. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. That’s up considerably from the 50 customers it announced in at the end of 2020. Meltwater offers 50 suggested metrics to measure your content marketing. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Prohibition

FEBRUARY 13, 2020

We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Make sure you have the right tools to take on 2020. Every new year comes with new PR tactics and strategies.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

JANUARY 9, 2019

SEO goes mobile. Both of these statistics should entice marketers to run as many ads as possible on these channels to drive engagement. Optimize content for voice search. This year, consumers will be able to do more voice searches, so marketers need to be up-to-date with voice-activated search ads.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

OCTOBER 22, 2020

As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. Mr. Penn told me he used a tool called AHREFS – a popular SEO tool to perform the analysis. Need help with marketing or PR? We’re more than a proactive partner.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. For most of 2020, b2b software has had about twice as much interest.

B2B 57

B2B Content Marketing Trends Marketing 57

PR in High Definition

JULY 24, 2019

Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021.

Trends 71

Trends Reputation Course Media Relations 71

PR 20/20

NOVEMBER 30, 2022

It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting.

Marketing 52

Marketing Technology Internal International 52

Norton's Notes

JANUARY 25, 2018

. “And now with digital voice assistants increasing in popularity and becoming a place people search for content, marketers should think about how their content will be discovered and interacted with.”

Video 38

Video Social Media Media Google 38

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 70

Publicity Small Business Advertising Advertising 70

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR? Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. As AI and machine learning develop and evolve, they become more embedded in society.

Trends 59

Trends How To Retail Google 59

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Entering 2020, there were 800,000 active podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Content marketers will find new allies in PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

NOVEMBER 26, 2020

Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). Point solutions are typically created by entrepreneurs to address an opportunity in the market.

Tools 175

Tools How To Agency SEO 175

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. ” In Q1 of 2020, new leads increased 115 percent year-over-year. .” There are only 214 million for “b2b software.”

B2B 130

B2B Trends Video Course 130

Contently - Strategy

SEPTEMBER 30, 2021

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

Course 82

Course SMB B2B Analytics 82