Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. appeared first on Agility PR Solutions.

Industry 131

Industry Brand Branding Retail 131

Agility PR Solutions

JANUARY 12, 2020

Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools and messaging.

Consumer 78

Consumer Tools Report Brand 78

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. Every day, consumers and corporate decision-makers are […] The post 7 steps for creating successful influencer marketing campaigns for B2B brands appeared first on Agility PR Solutions.

B2B 108

B2B Brand Branding Marketing 108

Agility PR Solutions

JANUARY 6, 2021

As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond.

Consumer 78

Consumer Brand Branding Communications 78

Agility PR Solutions

DECEMBER 4, 2020

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. The post What is the role of affiliate marketing for brands in 2020?

Brand 85

Brand Branding Marketing Consumer 85

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Instead, bite-sized, short-form videos are where brands will see the most engagement. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 92

Consumer Brand Branding Survey 92

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. The top players from brands have started to use live streaming to get in front of the audience.

Big Data 118

Big Data Data Social Media Agency 118

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. Interactive messaging and immediate communication are desired, but the vast majority of consumers (92 percent) expect […]. The post It’s 2020—is your brand texting with customers yet?

B2C 78

B2C Brand Branding Consumer 78

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story.

Brand 90

Brand Branding Marketing Enterprise 90

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Agility PR Solutions

OCTOBER 16, 2018

Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020. The post In the age of AI, consumers want brands to understand their emotions—here’s how appeared first on Agility PR Solutions.

Consumer 107

Consumer Brand Branding Technology 107

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Agility PR Solutions

AUGUST 23, 2020

Comms pros know that personalization is driving brand loyalty today, but new research from AI-driven 1:1 marketing firm Formation.ai finds that consumers feel brands aren’t doing enough to recognize them as individuals.

Brand 96

Brand Branding Survey Study 96

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Measurement 370

Measurement Case Study Automotive Media 370

Ronn Torossian

FEBRUARY 8, 2021

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. One of the reasons is that they have insider information that consumers don’t. They know more about the brand or service than the person on the street.

Employee 195

Employee Consumer Brand Branding 195

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Agility PR Solutions

FEBRUARY 17, 2020

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects. The post Trust is the key to increasing engagement on your website in 2020—here’s how to win it appeared first on Agility PR Solutions.

How To 121

How To Consumer Brand Branding 121

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. The post 2020 marketing budgets will make room for lots of social media ads appeared first on Agility PR Solutions.

Social Media 85

Social Media Retail Marketing Media 85

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 106

Data Analytics Privacy Ethics 106

Agility PR Solutions

DECEMBER 7, 2020

in 2020 experienced -3.9 percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers are making their fast-food decisions based on either geographical proximity (can I […]. The post 5 actions restaurant owners can take now to get their brand equity back appeared first on Agility PR Solutions.

Brand 105

Brand Branding Data Consumer 105

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Steak-umm (@steak_umm) April 7, 2020. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

5W PR

AUGUST 28, 2020

Here are several tips that smart marketers can use to maximize shared media in 2020. With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Employ Hashtags. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Prohibition

JANUARY 24, 2020

What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? The consumer is smart, and oh so demanding. Before you start ditching your grand 2020 plans – don’t worry. In fact, you knew that in 2019, and 2018 and the year before that. So –what’s really new in content? But, hang fire.

Creativity 62

Creativity Video Consumer Brand 62

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. World Bank forecasts a 5.2 billion by 2024.

Brand 135

Brand Branding How To Radio 135