Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Is that good?

Report 106

Report Publicity Marketing Pitching 106

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 192

How To Crisis Employee Resources 192

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. workforce by 2020. Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

OCTOBER 17, 2022

It was during the 2020 election. Don’t pay attention to some meme you see on Facebook or Twitter. So, when you go to our Twitter and Facebook accounts, as well as our Instagram page, we’ve got the blue checkmarks there that show we are the verified and trusted source. That’s the communication we try to get out to voters.

Communications 185

Communications Video Social Media Facebook 185

Stephen Waddington

MAY 9, 2020

You can publish beautiful branded content via Instagram and Facebook. Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. You can build gorgeous apps and websites.

Brand 157

Brand Branding Travel Crisis 157

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Garland Stansell, APR, PRSA’s 2020 chair. (As of March 6, the Centers for Disease Control and Prevention reported 12 virus-related deaths in the United States.)

Communications 212

Communications Employee Crisis Policies 212

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Spotify reported in mid-2020 that overall podcast consumption had more than doubled.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

APRIL 23, 2020

The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. Adapting This is an interesting area in which some organisations have shown strong leadership. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community.

Government 132

Government Crisis Exercises Retail 132

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. Reporters are also looking for stories on furthering diversity, equity, and inclusion as those conversations continue across communities.

Tools 100

Tools Survey Pitching Analytics 100

PRSay

MAY 4, 2021

In a September 2020 survey of more than 21,000 people in all 50 states and the District of Columbia — conducted by researchers at Harvard, Rutgers, Northeastern and Northwestern universities — respondents ages 18–24 had an 18 percent likelihood of believing a false claim, compared to just 9 percent of those over the age of 65.

Publicity 172

Publicity Handbook Ethics Study 172

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. This was up from 50% in 2020.”. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

Konnect Agency

NOVEMBER 24, 2020

According to Podcast Insights , there are over 1,500,000 podcasts, over 34 million episodes (as of October 2020) and topics covering EVERYTHING ! These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry.

SEO 52

SEO YouTube Instagram Reputation 52

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We protect meetings from “Zoom-bombings” and give “elbow bumps.” Take L’Oréal, for example.

Communications 198

Communications Viral Fashion Public Affairs 198

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. First off, brief your executive leadership on social,” says Arik. Honda even unveiled their 2020 Civic on Twitch, that’s huge!” (And Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. What’s critical for comms professionals is to cover all bases.

Groups 62

Groups Employee Leadership Examples 62

Karen Freberg

JANUARY 20, 2020

It’s amazing we are already thinking about June 2020! This event would not have happened without the investment, support, and leadership of Steve Latham. This event would not have happened without the investment, support, and leadership of Steve Latham. You will also make new connections and friends along the way.

Education 56

Education Industry Case Study Conference 56

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. Some provided good starting points, but no follow through.

Education 64

Education Creativity Pinterest Facebook 64

wiredPRworks

FEBRUARY 8, 2017

Follow the conversation online via the #MACE17 hashtag, @MPIPotomac on twitter, MPI Potomac on Facebook , MPI Potomac on Instagram , and MPI Potomac on LinkedIn. Can You See 2020? Look ahead into 2020. About Barbara Rozgonyi: Inspirational Speaker and Marketing Leadership Consultant. Will you be at MACE? Barbara Rozgonyi.

Marketing 40

Marketing Conference Meeting Social Media 40

Scott Public Relations

DECEMBER 13, 2018

Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. In fact, it’s estimated that 80% of content will be videos as soon as 2020. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.Sign

Healthcare 40

Healthcare Insurance Insurance How To 40

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. And it seemed to remain the case on Facebook, but we haven’t looked at that data for the rest of the year. Paul: And suppliers?

Brand 78

Brand Branding Media Government 78

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96