5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

MARCH 15, 2020

The post What’s trending in 2020—and how can brands best adapt? Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already decreased by 4 percent in 2019 over the […]. appeared first on Agility PR Solutions.

Trends 78

Trends Brand Branding Analysis 78

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 156

Company Brand Branding Retail 156

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 91

Travel Trends Tourism Transportation 91

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. As specific consumer trends evolve, so does brand messaging. Emotional Experiences. By being authentic.

Consumer 78

Consumer Trends Sports Technology 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Data, data, and more data.

Retail 156

Retail Automotive Conference Data 156

Agility PR Solutions

MARCH 2, 2020

In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., The post Social platforms to watch in 2020—which ones should today’s brands be on without fail? appeared first on Agility PR Solutions.

Brand 147

Brand Branding YouTube Social Media 147

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

Trends 116

Trends Communications Conference Leadership 116

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. Creating a channel and producing relevant content for a brand are just the start. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. The top players from brands have started to use live streaming to get in front of the audience.

Big Data 118

Big Data Data Social Media Agency 118

Agility PR Solutions

FEBRUARY 24, 2020

Even though people are embedding technology into their lives more than ever before, attempts by brands and businesses to meet their needs and expectations can easily fall short. The post 5 new technology trends for 2020—from tech-clash to trust, the focus must be on people appeared first on Agility PR Solutions.

Technology 97

Technology Trends Meeting Company 97

NewsWhip

OCTOBER 21, 2021

If it seems as if fall and winter promotions started early, it’s true – we noted in our latest holiday food and beverage trends report that holiday foods and beverages began to trend in July, priming buyers for the festive season. We’ll look into some of the top holiday food and beverage trends taking shape this year.

Trends 78

Trends Pinterest Report Brand 78

Agility PR Solutions

JUNE 18, 2021

Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. Trends to watch appeared first on Agility PR Solutions. The post How effective is email marketing in 2021?

Trends 168

Trends Marketing Brand Branding 168

Agility PR Solutions

JANUARY 2, 2020

The post Previewing the 2020 workplace—10 emerging global talent trends for the year ahead appeared first on Agility PR Solutions.

Trends 88

Trends Training Employee Brand 88

PReview: A Blog by NewsVoir

JULY 10, 2020

Digital Marketing Trends which are Working in 2020 In the first part of the ‘top 10 digital marketing trends in 2020’, we discussed creating videos, running email campaigns, adopting chatbots and using influencers for brand awareness.

Trends 52

Trends Marketing Video Blogging 52

Agility PR Solutions

MARCH 23, 2021

What changes are the trends that frame the need for the best practices. 2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change.

Communications 164

Communications Brand Branding Trends 164

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches!

Trends 165

Trends Nonprofit Consumer Newspapers 165

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. Creating a channel and producing relevant content for a brand are just the start. TikTok: Capturing Gen Z and beyond .

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. Content as a priority, not a one-off campaign.

Strategy 103

Strategy Trends Storytelling Journalism 103

Agility PR Solutions

JANUARY 8, 2020

The post It’s 2020—is your brand texting with customers yet? In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a communication channel. Interactive messaging and immediate communication are desired, but the vast majority of consumers (92 percent) expect […].

B2C 78

B2C Brand Branding Consumer 78

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. Viewers Becoming Participants. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. Environmental Public Relations The post  Sustainability isn’t a Trend – It Should be Your Bottom Line appeared first on Landis PR.

Trends 64

Trends Ethics Journalism Consumer 64

Communications Conversations

JANUARY 28, 2021

They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

NewsWhip

DECEMBER 24, 2020

With more exciting reviews to come from us soon, we’re taking this opportunity to look at our product and what has changed in 2020. In the last 5 months of 2020, NewsWhip has shipped some amazing new features. Rounding up NewsWhip product improvements in 2020. More Twitter Trends. Live URL Scoring.

Reddit 78

Reddit Data Crisis Trends 78

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! Social ad spend skyrocketed in Q4 2020. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so!

Social Media 118

Social Media Trends Media YouTube 118

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. Why brands should care about misinformation. The future of misinformation. Misinformation will continue to persist.

Trends 78

Trends Publicity Reputation Advertising 78

Barokas

DECEMBER 19, 2019

In this field, we must stay nimble and be prepared to pivot in the face of new trends. In that spirit, our team has compiled the following predictions for trends that will shape PR and communications in the coming year. Brands are going to need to rethink how they approach influencer marketing in the coming year.

Marketing 78

Marketing Employee Trends Study 78

Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021.

Crisis 146

Crisis Brand Branding Survey 146

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. — Frank Strong (@Frank_Strong) February 21, 2020. Should brands take a political stand? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. Your input is needed!

Survey 86

Survey Public Affairs Corporate Trends 86

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Timely, right? I don’t disagree. And, then I’d double down again.

Brand 79

Brand Branding Survey Conference 79

Agility PR Solutions

AUGUST 26, 2020

As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic.

Retail 141

Retail Survey Data Brand 141

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. Doing so can positively influence search rankings and help move your brand higher on search results. The post 5 SEO Strategies for 2020 appeared first on Critical Mention - Media Monitoring.

SEO 80

SEO Strategy Engineering Mobile 80

5W PR

DECEMBER 7, 2020

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. That was followed by brand awareness (64%) and driving conversions (45%). Understanding the type of content and how much interaction customers want are the biggest challenges for brands using social media.

Social Media 103

Social Media Trends Media Policies 103

NewsWhip

MAY 21, 2020

The top publishers on Facebook in April 2020. The top articles on Facebook in April 2020 . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. CNN broke the 100 million engagement for the first time, having fallen just short last month.

Facebook 128

Facebook Journalism Newspapers Analysis 128