Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 117

Agency Crisis Communications Consumer 117

Communications Conversations

OCTOBER 29, 2019

Best practices that you should be considering if you’re thinking about starting a podcast for our company or organization in 2020. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. We heard this message loud-and-clear–especially from Kevin and Monica.

Corporate 104

Corporate SMB Banking Employee 104

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?

Survey 81

Survey Corporate Communications Financial 81

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load.

Meeting 97

Meeting Journalism Employee Storytelling 97

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. I wanted to tackle the challenge of making our brand more prominent in mainstream media. Have you ever heard of telematics? will be equipped with it (opens in PDF). Telematics is data collection.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. This is an agency model that covers a core group of employees supplemented by senior experts. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 13) Storytelling the hottest trend in PR in 2018. 14) Most respondents say brands should stay clear of politics. 14) Most respondents say brands should stay clear of politics.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist. Goal completions.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. This is an agency model that covers a core group of employees supplemented by senior experts. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change.

Corporate 274

Corporate Leadership Advertising Advertising 274

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. .” For most of 2020, b2b software has had about twice as much interest. We expect brands to test the waters with more tools in the near future.

B2B 130

B2B Trends Video Course 130

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest. “It’s We expect brands to test the waters with more tools in the near future.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. billion in 2020. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” 3) lack of employee experience (25%).

B2B 117

B2B Marketing Survey Software 117

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. million fake accounts between October and December 2020. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Jennifer Tomlinson | Qorus Software.

Marketing 169

Marketing Employee Content Marketing Training 169