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Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. 7, 1982 in a memo to his employees. Still, they could use a refresh for 2020. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Writing 218
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Golin’s News section shares recent announcements, expert insights and employee perspectives. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. @GOLINglobal. BIGfish Communications.

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PR and Marketing Predictions for 2020

Barokas

Much like in the traditional media relations arena, influencer marketing is going to become more about relationships and storytelling (and less about numbers) than it has been to date.” – Cara DiFabio, Account Executive and Stella Heekin, Assistant Account Executive. “In What trends are on your radar for the coming year?

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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion.

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Making the Case for the Hybrid-Work Model

PRSay

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. This fixed hybrid schedule allows employees to plan their remote day however it suits their needs. Hybrid work improves work-life balance.

Employee 148
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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The lack of employee experience is a new challenge near the top of the list for the first time. 2020 JOTW Communications Survey.

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