Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. Content as a priority, not a one-off campaign. Katherine Ellis.

Strategy 103

Strategy Trends Storytelling Technology 103

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Storytelling 52

Storytelling Brand Branding Marketing 52

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Yes, video storytelling is at an all-time high in terms of interest.

Brand 79

Brand Branding Survey Conference 79

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Burrelles Fresh Ideas

MARCH 19, 2024

decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. According to NerdWallet’s Travel Price Index , overall travel expenses have decreased by 1% compared to January 2023 but have risen by 12% since January 2020. since last year. year-over-year increase through January.

Travel 92

Travel Trends Tourism Transportation 92

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. Viewers Becoming Participants. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Brand Branding Fashion 97

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

Storytelling 60

Storytelling Writing Conference Radio 60

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. This is the view of the team at Reuben Sinclair.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Leadership 195

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 158

Trends Nonprofit Consumer Newspapers 158

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Education and information are important values of brand journalism. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. There were some serious PR blunders in 2020.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020.

Survey 118

Survey Communications Ethics Measurement 118

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing.

Conference 132

Conference Film Storytelling System 132

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 96

Agency Crisis Communications Storytelling 96

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

AUGUST 18, 2020

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” We dug into this in the 2020 JOTW Communications Survey this year. There is a bias towards painting a brand in a positive light.” It’s not a factually incorrect email, but it also isn’t entirely forthcoming. Cherry-picking. “I

Ethics 99

Ethics Communications Survey Public Affairs 99

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Looking ahead, we should expect more brands to follow suit.

Trends 106

Trends Social Media YouTube Storytelling 106

Solo PR Pro

OCTOBER 5, 2021

to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. I figured I was going to have some time without income,” he says recalling March 2020. In 1997, when USA Today moved him from D.C. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

NewsWhip

FEBRUARY 12, 2020

Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite , but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners. Here were some of the top brands called out during the red carpet walk. Instagram was all about the fashion of the evening.

Film 78

Film Fashion Journalism Storytelling 78

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Solo PR Pro

JANUARY 11, 2021

When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. PR is the storyteller of the organization. When people hear “PR”, most think of only media relations.

Industry 79

Industry Print Ethics Internal 79

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Prior to March 2020, Zoom calls and people working remotely were rare and few and far between. It’s the status quo. Focus on big ideas and big rocks.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97