Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 106

Data Analytics Privacy Ethics 106

Shift Communications

JANUARY 30, 2020

If they haven’t already, brands need to start talking less about what they offer. In the new era of activism and ‘conscious capitalism’ the communications function needs to help brands figure out how to not only align to, but show real, demonstrable action around doing good. Purpose goes beyond business. Sarah Babbitt.

Corporate 97

Corporate Communications Creativity Report 97

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Prohibition

JANUARY 24, 2020

What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? Before you start ditching your grand 2020 plans – don’t worry. Then check out our latest showreel of creative content below. You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that.

Creativity 62

Creativity Video Consumer Brand 62

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

Creativity 116

Creativity Employee Newspapers Crisis 116

Stephen Waddington

SEPTEMBER 10, 2020

The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. The economy is slowly recovering but the impact of COVID-19 has been brutal. in any quarter.

Agency 122

Agency Creativity Marketing Government 122

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Create Quality Social Media Content. Personalize Your Marketing Efforts.

Strategy 83

Strategy Communications Marketing Social Media 83

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. As you look toward all that 2020 holds for your company, consider a refresh on your messaging.

Communications 78

Communications Groups Analysis Engineering 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Instagram 405

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Below are our top recommendations for maintaining an appropriate brand presence in 2020. We recommend monitoring daily both on your brand’s profiles, competitor profiles and general conversation across the platforms.

Social Media 52

Social Media Media Creativity Advertising 52

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 151

Trends Nonprofit Consumer Newspapers 151

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Brand 78

Brand Branding Data Viral 78

PRSay

MAY 10, 2018

With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands.

Brand 125

Brand Branding Guidelines Creativity 125

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. A new decade is upon us. And now, here we are. Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. 11% said emerging channels. 11% said emerging channels. Tech skills gap persists.

Study 78

Study Marketing Brand Branding 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company. The most successful companies are strategic with the way they communicate.

Communications 104

Communications Ethics Corporate Conference 104

Sword and the Script

MARCH 16, 2021

value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. Optimism regarding the US economy’s next quarter (Q1 2021) compared to last quarter (Q4 2020) also showed a major increase with 55.3%

Survey 150

Survey Marketing B2B Comparison 150

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 17, 2020

The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. The full report is available for download here: B2B Effectiveness Barometer 2020. >>> Indeed, every business has access to similar tools and data.

B2B 146

B2B Marketing Survey Creativity 146

Prohibition

DECEMBER 17, 2020

Christmas adverts have been hitting our screens for weeks now and we always wait in anticipation to see what our favourite brands will do each year! We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. What a year it’s been! You can find all three adverts here.

Video 62

Video Social Media Creativity Community 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Happy 2020! Marty Swant | @martyswant. He’s a great follow. Josh Sternberg | @joshsternberg.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

FEBRUARY 28, 2024

Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Bennett and Browne served as co-moderators during PRSA’s Diverse Dialogues livestream on Feb.

How To 100

How To Nonprofit Resources Groups 100

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Mark My Words

AUGUST 21, 2020

New research suggests the public want to see a different approach from the usual seasonal extravaganzas from brands, with a greater focus on real stories and a move away from big-budget blockbusters. This is bad news for those reliant on a collective sense of hysterical consumerist abandon (ie: most brands, most Christmases).

Creativity 60

Creativity Trends Brand Branding 60

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Konnect Agency

SEPTEMBER 2, 2020

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Brand Strategy has never been more important than now.

Strategy 52

Strategy Brand Branding How To 52

Karen Freberg

NOVEMBER 7, 2019

I thought this was pretty cool to see, and I do believe Adobe is the first to do something like this in the space of digital literacy and creativity. Their support in making sure we are doing what we need for our students is really special, and the team behind the brand is truly amazing. Have a great day! Best Wishes,

Education 61

Education Creativity Meeting Community 61

Konnect Agency

OCTOBER 27, 2020

We’ve been hearing it over and over again, 2020 was a wild ride with twists and turns along the way that none of us could have ever predicted. The first question many brands are asking is what will shopping budgets look like this year. This is hopeful news for consumer brands and helps everyone heave a big sigh of relief.

Strategy 52

Strategy Brand Branding Retail 52

Stephen Waddington

DECEMBER 2, 2020

With 44 zettabytes (and growing) of data in the world in 2020, and a predicted one trillion connected devices (and 10 trillion data streams) by 2035, it’s clear a lack of data isn’t the problem. The greatest campaigns have come from blending that thinking with data to shape and deploy creative.

Survey 155

Survey Google Data Measurement 155

Communications Conversations

NOVEMBER 24, 2020

They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). His TikToks created millions of impressions for the brand. Tons of positive media stories about the brand.

Social Media 179

Social Media Viral Company Education 179