Prohibition

JANUARY 24, 2020

You understand the importance of content. So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? This year creating quality content in isolation won’t be enough. Before you start ditching your grand 2020 plans – don’t worry. But, hang fire.

Creativity 62

Creativity Video Consumer Brand 62

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well.

Strategy 83

Strategy Communications Marketing Social Media 83

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. Content production to grow 25%. “58% 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78

Prohibition

DECEMBER 17, 2020

Christmas adverts have been hitting our screens for weeks now and we always wait in anticipation to see what our favourite brands will do each year! We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. What a year it’s been! You can find all three adverts here.

Video 62

Video Social Media Creativity Community 62

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). ” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019.

Brand 118

Brand Branding Marketing Facebook 118

Stephen Waddington

JANUARY 27, 2021

In April 2020 it dropped by four-fifths and picked up as restrictions eased during the summer. According to the ONS recruitment recovery in the UK economy slowed in October to December 2020, with an estimated quarterly increase of 81,000 vacancies to 578,000. This is the view of the team at Reuben Sinclair.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

SEO 119

SEO Automotive YouTube Video 119

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Solo PR Pro

DECEMBER 22, 2020

In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer! Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

JANUARY 14, 2021

That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 85

B2B Content Marketing Trends Marketing 85

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? to spark interest with audiences and build brand loyalty.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? to spark interest with audiences and build brand loyalty.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

PR 20/20

JULY 24, 2019

newsletter and website content, email send times and subject lines). reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Complete repetitive marketing tasks (e.g. Analyze content for completeness and effectiveness. Mark Your Calendar: MAICON 2020.

Marketing 59

Marketing Data Technology Analytics 59

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Entering 2020, there were 800,000 active podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites.

Marketing 74

Marketing Conference Content Marketing Agency 74

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Increasing Brand Awareness. Why is this?

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. .” For most of 2020, b2b software has had about twice as much interest. We expect brands to test the waters with more tools in the near future.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

NOVEMBER 10, 2020

When things don’t perform as desired the narrative becomes “marketing sucks.”. “It’s It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I But everyone thinks they can do marketing.”.

B2B 144

B2B Marketing Survey Case Study 144

Sword and the Script

JUNE 26, 2018

The study projects that by 2020, podcast revenue will top $650 million.”. While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Don’t miss these related posts: The 4 Engines You Need to Pull Off Content Marketing Successfully.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Research for this report was compiled in May 2020.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. 9) Brands across the aisle. “I Customers will gravitate to a brand with like-minded values or politics.

Social Media 93

Social Media Marketing Media Creativity 93