PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. And we’re part of fully integrated teams across disciplines — public relations, advertising, shopper marketing, direct — resulting in a more consistent customer journey and improved ROI. This shift will accelerate in 2018.

Measurement 124

Measurement Creativity Analytics Groups 124

NewsWhip

AUGUST 19, 2021

Covid-19 and the United States’ current political landscape have made misinformation all the more relevant, so it’s necessary to understand how its role in the media influences the public. Measuring misinformation and using NewsWhip. Both NewsGuard and the University of Michigan have their own unique ways of measuring misinformation.

Trends 78

Trends Publicity Reputation Advertising 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. and other FAQs].

Technology 169

Technology Publicity Software Pitching 169

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. Talent remains the number one challenge for the public relations industry. This is the headline from the ICCO World PR Report 2020. At the heart of this is our consistent failure to measure the effect of our work.

Measurement 61

Measurement Survey Industry Report 61

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. I may add or remove resources over time.

Resources 119

Resources Publicity Reddit Interviews 119

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. Previously, the platform only allowed users to see the public view count- so this is a huge update for the platform! Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

NewsWhip

JULY 21, 2021

After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. . With that in mind, here’s the data on levels of public and media interest since June 13th: Engagement has stayed consistent throughout the month, with media interest peaking slightly earlier than public interest.

Advertising 88

Advertising Advertising Measurement Sports 88

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

FEBRUARY 10, 2020

Our public relations firm will help you navigate the paid media world and give you recommendations for moving forward. If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting. Advertising. And we’re here for that. Messaging.

How To 72

How To Media YouTube Social Media 72

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 111

Media Relations Media Survey Pitching 111

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

FEBRUARY 15, 2020

That’s according to the State of Branding Report 2020 by Bynder. 43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 56% said public relations.

Study 78

Study Marketing Brand Branding 78

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. What have you’ve learned?

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. 57% are neutral about trust in NGOs.

Government 138

Government Survey Ethics Media 138

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. Further, 80% of industrial buyers use Google to research their purchases.” ~ Michelle Garrett | Garrett Public Relations 5.

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. This may be complementary product or service vendors, editors at niche publications, bloggers, or others.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 70

Publicity Small Business Advertising Advertising 70

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations. 80% own mobile phones.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

NOVEMBER 5, 2019

Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 3) Meltwater updates UX, adds new projects feature.

Internal 63

Internal International Data Media 63

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Read more: New Study: Should Brands Take a Public Stand on Politics? Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum.

Survey 104

Survey Marketing B2B Content Marketing 104

PR in High Definition

FEBRUARY 18, 2019

He has since claimed that the hoax was, in fact, a cleverly orchestrated publicity stunt. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020. The search engine will accept a lower bid from an advertiser if what’s being advertised is more likely to be clicked by the user.

Engineering 67

Engineering Reputation Social Media SEO 67

Konnect Agency

AUGUST 24, 2020

Oh, and these pumpkin-spice scented face masks , because it’s 2020 and all bets seem to be off. And, if you will promise consumers quick delivery and convenience, now is the time to ensure that operational and technical measures are in place to support a potential increase in traffic. Curbside pick-up and delivery options.

Trends 52

Trends Retail Consumer Banking 52

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. Why start an agency in 2020, during lockdown? Boldspace | Mike Robb | March 2020.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

APRIL 8, 2021

But things are changing, and shifting public opinion is one reason why. According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” ” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

OCTOBER 4, 2020

” Fast forward to August 2020, when many media began broadcasting the big news: In a show of public support, KFC decided to suspend its Finger Lickin’ Good slogan. I don’t recall any tagline ever grabbing so much publicity, especially for being taken off the menu.

Publicity 84

Publicity Consumer Advertising Advertising 84

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119