Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 111

Media Relations Media Survey Pitching 111

Stephen Waddington

DECEMBER 10, 2019

The story was widely shared on social media. In the social media era journalists want to be first rather than right. — Robert Peston (@Peston) December 9, 2019 Ask about the BBC Funding Jack Williment-Barr’s story was muted during the afternoon by the fracas in Leeds and a debate over the BBC funding.

Media Relations 84

Media Relations Media Video Social Media 84

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. To be clear, media relations ranked fourth on the list.

Media Relations 99

Media Relations Report Industry SEO 99

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. 2019 Global Communication Report. as a profession, we must prevent media relations from becoming a lost art.

Technology 66

Technology Trends Survey Report 66

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Founded by Jay Baer in 2008, Convince & Convert consists of strategists of social media, content marketing, influencer marketing, word-of-mouth, and customer experience. Copyblogger. Convince & Convert.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. That’s how important they are in 2019.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 130

Survey Communications Measurement Internal 130

PRSay

APRIL 24, 2020

For the fourth year in a row, respondents reported a decrease in the public’s distrust of the media; 59 percent of respondents felt the public lost trust this year, which is down from 63 percent in 2019, 71 percent in 2018 and 91 percent in 2017. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 168

Report Pitching Media Survey 168

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions).

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JULY 15, 2020

Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136. However, the median income for respondents working full time is markedly higher at £45,000, compared to £30,000 in 2019.

Survey 159

Survey Policies Crisis Community 159

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After she graduates in May 2019, she hopes to utilize her knowledge and experience to excel in the industry.

Infographics 177

Infographics Internal International Journalism 177

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

Critical Mention

MARCH 16, 2020

Antoni Porowski (@antoni) September 6, 2019. He has been involved with a number of social causes and even started his own school. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. PUMA (@PUMA) November 13, 2019. followers on Twitter and 4.3

Brand 87

Brand Branding Instagram YouTube 87

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. Another model I remember sharing in my academic and professional teaching is the Social Media Brandsphere by Brian Solis , published in August 2011.

Measurement 133

Measurement Social Media Blogging Mobile 133

5W PR

SEPTEMBER 27, 2019

Another area that they tend to focus on is media relations. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

PRSay

JANUARY 1, 2020

In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology. Be sure to keep augmented reality in mind when you’re planning your social media pushes this year. Make a splash with augmented reality. Avoid relying on Instagram likes.

Publicity 165

Publicity Storytelling Instagram Pitching 165

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. Craft rather than technical or management skills account for the most popular skills in public relations at all levels.

Writing 84

Writing Survey Government Media Relations 84

Reputation Us

OCTOBER 15, 2019

public, political, media, social media), an actionable 2020 reputation management plan, and. reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training. staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 135

Brand Branding How To Radio 135

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. We, as American people, do a lot of business in China,” he said.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The consulting firm Burton-Taylor published a new report on “media intelligence” – like contact databases sold to PR – grew 7.5%

Tools 100

Tools Survey Pitching Analytics 100

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them.

Pitching 54

Pitching Media Media Relations Writing 54

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. By mid-April of 2019, we realized that the baby would most likely be late. Graton Resort & Casino “Holiday Special Recipes” Food & Beverage Video Series that garnered widespread social media and influencer/blogger coverage. A Social Media Guide to Newsjacking.

Case Study 52

Case Study Television Video Travel 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Prohibition

NOVEMBER 15, 2021

The retail giant has generally had a warm reception for the interesting concept, with both positive conversations in the media and on social media. in 2019, and it’s safe to say there has been a wave of positive PR ever since. THAT social crash. Not to be biased, but Adele somewhat saved October!

Film 62

Film B2C Facebook Retail 62

Prohibition

APRIL 23, 2020

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Unlike a lot of brands in 2019 that failed to do so.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. and abroad. What Will I Study? Let’s check some out.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. A PR approach to content marketing is like retargeting for media relations. Of course not.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Communications Conversations

MAY 2, 2019

Again, a few interesting takeaways: Agency folks, rightfully, see a decline in media relations budgets and work. But, no huge increase in owned media? In fact, they barely see earned media dipping at all (just 3%), while CEOs saw that as a minimal piece of the PESO model in the future. Folks, that’s a HUGE problem.

Study 95

Study Agency Data Survey 95