Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. 1) Owned media gains on distrust of mass media. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 96

Social Media Marketing Media Creativity 96

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After she graduates in May 2019, she hopes to utilize her knowledge and experience to excel in the industry.

Infographics 177

Infographics Internal International Journalism 177

Reputation Us

OCTOBER 15, 2019

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. For tips, read more here.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And frankly, that will speak more than any reputational campaign we can undertake.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136.

Survey 159

Survey Policies Crisis Community 159

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. Onclusive started as a dedicated media monitoring company.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. Tying outcomes to communications has long been a challenge.

Measurement 122

Measurement Communications Survey Web 122

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Antoni Porowski (@antoni) September 6, 2019. PUMA (@PUMA) November 13, 2019. Kelley O’Hara (@kelleymohara) November 26, 2019. She is heavily followed by fans across the world with 12.2

Brand 87

Brand Branding Instagram YouTube 87

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. We, as American people, do a lot of business in China,” he said.

Corporate 100

Corporate Crisis Management Crisis Government 100

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. billion by 2024.

Brand 135

Brand Branding How To Radio 135

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. By mid-April of 2019, we realized that the baby would most likely be late. Newsjacking can sometimes be a fairly risky public relations tactic (hello April Fools’ Day). Related articles: 5 Brand Marketing Efforts That Took Newsjacking to the Next Level.

Case Study 52

Case Study Television Video Pitching 52

Sword and the Script

JANUARY 17, 2023

Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). Meltwater has a reputation for an overly aggressive sales team. Standalone media monitoring. The following companies focus primarily on media monitoring and reporting. Tools removed from the list.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. b) Integrated marketing. Image: Unsplash.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

PR Conversations

JUNE 28, 2020

This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019. He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned.

Measurement 133

Measurement Social Media Blogging Mobile 133

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The result is pointless at best and a reputational issue at worst. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Where PR Should Report? Understand the comms role.

Report 118

Report Publicity Survey B2B 118

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 1, 2019

2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 2) Oh, Come on, Charlie Brown!

Content Marketing 60

Content Marketing Survey B2B Google 60

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications.

Internal 67

Internal International Conference Public Affairs 67

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. This not only improves the reputation of the brand in the long-term, but it also means that the company can reduce its chance of wasting crucial marketing budget.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. Public relations won’t become any easier in 2021. Prior year prediction posts.

Marketing 174

Marketing Employee Content Marketing Training 174

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198