Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. About Spin Sucks. Its mission?

Community 150

Community Social Media Media Education 150

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Podcasts are mainstream. Hosted by industry veteran and AdAge Assistant Managing Editor E.J.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Work with your PR and social media agency to schedule social media posts in advance.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

B2B 78

B2B Marketing Survey Study 78

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. But, in order to measure the actual ROI of a PR campaign you need a reliable technology, which requires investment.

Industry 253

Industry Communications Measurement Technology 253

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Podcasts are mainstream. Hosted by industry veteran and AdAge Assistant Managing Editor E.J.

Marketing 204

Marketing Advertising Advertising Industry 204

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Use social media. This number is only increasing.

SEO 71

SEO Strategy Guidelines Social Media 71

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Communications Conversations

OCTOBER 23, 2018

For now, the question is: Will 3D imagery become a real thing for social media marketers? They were among (if not, THE FIRST) to use the technology. I’m guessing we’ll see a host of brands playing with this new piece of functionality in the next few weeks. A couple big reasons: What’s the upside of 3D?

Social Media 68

Social Media Marketing Facebook Media 68

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Technology in communication is crucial. Guest Post by Matt LaCasse.

Technology 100

Technology Communications Training Newspapers 100

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Social Media Marketing World. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers.

Marketing 195

Marketing Advertising Advertising System 195

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 2: I continued to be baffled by marketers ignorance about how influencer marketing works.

Report 76

Report Analysis Video Instagram 76

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. Example of video recognition technology. Cauliflower Shane (@KingDomeGnome) April 9, 2019.

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. Cision unveils retargeting for earned media audiences. 3) The mainstream media is back with influence. And here we go….

Data 87

Data Enterprise Survey Instagram 87

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program.

Enterprise 71

Enterprise Content Marketing B2C Data 71

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Others, like Australia, are more casual and freewheeling and feature wide-open markets in most cases.

Mobile 156

Mobile Local Technology Trends 156

Reputation Us

APRIL 15, 2024

Loyal Champions By putting an emphasis on customer experience and personalization, and by focusing more on emotional loyalty, companies can create a strong bond with their customers and inspire them to continue coming back, according to Avanto, a provider of loyalty technology.

Reputation 78

Reputation Financial Consumer Survey 78

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. Revenue was up 3.5%

Software 132

Software Reddit Technology B2B 132

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. There are several reasons why one business would acquire another. Did you know?

Company 150

Company Tools Technology Software 150

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Kantar Media, itself owned by WPP, acquired Precise in 2014. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Align Technology. Become Socially Active. Fast Retailing.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Or thereabouts. Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. I have even witnessed at least one agency who has taken this approach.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Flack's Revenge

SEPTEMBER 26, 2019

Sure, you can try to take your message to the crowds directly, via social media. But it is not easy to rise above the noise in crowded newsfeeds and social streams. At a high level that means going beyond technology to talk more about utility and benefits. They’re an especially tough crowd to reach and impress.

Community 120

Community Technology Tools Social Media 120

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Incorporating videos into your social media feeds certainly isn’t a new idea.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. Mike Kaput Director Marketing AI Institute ( @MikeKaput ).

Conference 56

Conference Marketing Groups SEO 56