Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. For a full list of our awards visit here. Initiative.

B2C 133

B2C Healthcare Training Agency 133

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears.

Survey 377

Survey Media Relations Media Ethics 377

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 134

SEO Strategy Google Engineering 134

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

Advertising 195

Advertising Advertising Marketing How To 195

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Have great interpersonal skills both internally and external.

B2C 100

B2C B2B Agency Training 100

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Send it around internally. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution).

Report 118

Report Publicity Survey B2B 118

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

JULY 29, 2020

Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. Tools were benchmarked against the GBOK framework by an international group of practitioners. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 174

Marketing Employee Content Marketing Training 174

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Marketing AI Conference (MAICON).

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. Media relations only gets harder. 75% of PR pros say media relations is getting harder. click any image for higher resolution) 4.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 30) “Marketing and branding strategy.”. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. This is your monthly summary of all the news out of the PR technology community.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Full report: 2019 Global State of the Media Report by Cision (reg. 2) Key PR considerations about influencer marketing. Full report: The Influencer Report 2019 by PR News and Meltwater (15-field reg.

Survey 96

Survey Journalism Study Pitching 96

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 118

Brand Branding Marketing Facebook 118

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Parker is the content marketing manager for Cision, where she can be found planning, producing and curating content across channels. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 102

Media Storytelling System Technology 102

PR 20/20

NOVEMBER 20, 2018

Your team might choose to do your own internal hackathon. Ensure you invite people from multiple internal teams who wouldn’t typically work together. We’ve done workshops like these in a variety of settings with brands like JumpStart and at events like SXSW and Content Marketing World.

Strategy 62

Strategy Marketing Internal International 62

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Brand Branding 92

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. .

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 18, 2018

I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. What I see is how social media and content marketing have grown up out of PR functions. We joked about it! 34: Mike Mitchell of Listen360 .

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. Regional titles including Leeds Live, Leeds TV and the Yorkshire Evening Post.

Local 62

Local Creativity Video Energy 62

Waxing UnLyrical

MARCH 31, 2019

A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Let’s look at how Hubspot does this with their Marketing Statistics post. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Communications Conversations

JULY 19, 2018

Smart folks who love social and have a knack for working across functions and connecting those dots internally for a more seamless and personal customer experience are extremely valuable. And what should brands have their eyes on as we head into 2019? Honestly, I don’t think most brands even know what the hell content marketing is.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

JANUARY 22, 2019

He’s my guest on the first Off Script Q&A of 2019. >>> Also see: PR and Content Marketing Insights from the Edelman Trust Barometer. 8) Just for fun: in just a word or a phrase, fill in the blank: One company with marketing you admire is… (GK) Patagonia. 1) Why did you write your book?

Brand 79

Brand Branding Banking Consumer 79

Critical Mention

DECEMBER 17, 2019

Critical Mention has also laid out an aggressive product roadmap for 2020, with the expectation that it will continue to add features, expand its content set and grow its customer base as it did in 2019. . About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Communications Conversations

NOVEMBER 16, 2018

How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. And, this particular friend was getting questions from all sorts of colleagues and executives internally. So, I started thinking about ideas that hit on all those criteria above.

Case Study 68

Case Study Trends Social Media Study 68