Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. In 2019, the fashion brand Missguided released a full set bikini for £1 in celebration of the company reaching a 10-year milestone.

Advertising 62

Advertising Advertising Social Media Brand 62

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? Brands can leverage their content via social media channels and invite their followers to contribute. Analyze trends in real-time.

Social Media 52

Social Media Brand Branding Customer Service 52

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening?

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. Think BIG about social platforms. PR in APAC offers big opportunity (and hurdles).

Mobile 156

Mobile Local Technology Trends 156

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach?

Consumer 120

Consumer Video Customer Service Twitter 120

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Incorporating videos into your social media feeds certainly isn’t a new idea. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 10 Vicious cycle of news Live images and streaming media are heightening our sensitivity to news. Traditional media platforms source and amplify stories from social media. I’ve read all 300+ pages and summarised the stuff you need to know.

Report 81

Report YouTube Privacy Web 81

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Content Marketing Research and Statistic Resources.

Resources 40

Resources Content Marketing Marketing Leadership 40

Stephen Waddington

JUNE 17, 2021

We’ve pulled out trends from the 185 page report across eight areas. Check out his analysis 2021 NUMBERS: Ofcom media & stats for the UK. Internet as a utility: 94% homes 94% of UK homes have internet access, up from about 89% in 2019. million in September 2019 to 13.9 News and media 15.

Retail 88

Retail Mobile Facebook Instagram 88

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. The Media Polarisation Model (Version 1). Source: Social Studies of Science 2 Sismondo, S.

eBook 52

eBook Analysis Engineering Social Media 52

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions). ” The prescription?

Writing 177

Writing Pitching Report Industry 177

5W PR

FEBRUARY 20, 2020

As of November 2019, TikTok had already exceeded 1.5 The in-app feature permits consumers to browse brands associated with sponsored hashtag challenges without leaving the platform. Yet, Mediakix reports only 4% of social media marketers take advantage of the app. billion downloads, as per Sensor-Tower.

Marketing 120

Marketing Instagram Analytics YouTube 120

5W PR

AUGUST 30, 2019

Micro-influencers are social media users with between 1,000 to 1,000,000 followers and are typically considered experts in their niche fields. Retaining between 1,000 to 100,000 followers, then, seems to be the social media sweet spot of the moment. The big trend of 2019, it seems, is the rise of micro-influencers.

Fashion 68

Fashion Social Media Travel Trends 68

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . Trends and popularity. Social media stats and tools.

Data 116

Data Google Trends Survey 116