NewsWhip

MARCH 2, 2020

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . New year, new rankings. million and 5.7

Facebook 166

Facebook Viral Analysis Web 166

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

5W PR

FEBRUARY 17, 2021

Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. 38% of brands said they were going to employ employee advocacy while only 20% of consumers wanted more.

Consumer 97

Consumer Trends Viral Survey 97

PRSay

MAY 10, 2021

According to the USC 2019 Global Communications Report, 86 percent of PR professionals and students considered themselves “somewhat” or “not at all” knowledgeable on the application of AI in communications. What is a common misperception about AI? How are PR professionals uniquely qualified to leverage AI’s technology?

Communications 106

Communications Viral Case Study Exercises 106

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. Read our round up from last year, here.

Crisis 62

Crisis Viral Government Crisis Communications 62

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Benedict Nicholson.

Journalism 163

Journalism Viral Writing Report 163

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. A brand’s video that goes viral creates a lot of buzz. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX.

Marketing 78

Marketing Viral Consumer Agency 78

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

Brand 78

Brand Branding Film Instagram 78

MaccaPR

JANUARY 15, 2019

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX.

Marketing 48

Marketing Viral Consumer Agency 48

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” in 2019, reaching a record $4.5 Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019.

Strategy 78

Strategy Media Storytelling Pinterest 78

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Ryan and I got connected back in December 2019 on Twitter (seriously the best social media platform ever!). Don’t worry, I am going to tell you! Determine how you can help to add value.

Social Media 85

Social Media Industry Film Viral 85

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 150

Trends Communications Employee Enterprise 150

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. Early adopter brands that noticed the platform’s growing popularity have continued increasing their TikTok influencer collaborations. Chipotle has since racked up 2.3 Smith, M.S. ,

Strategy 86

Strategy Viral Social Media YouTube 86

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

JANUARY 1, 2021

Love it or hate it, Datuna’s “performance” was one of the most brilliant PR stunts of 2019. From a PR perspective it had all the makings of a viral story. Creating a viral story is not easy, and takes the right mix of planning, timing and good old-fashioned luck. ba-dum-ch!). Let’s break it down: Authenticity. Multimedia.

Publicity 78

Publicity Viral Conference Fashion 78

5W PR

DECEMBER 23, 2019

Love it or hate it, Datuna’s “performance” was one of the most brilliant PR stunts of 2019. From a PR perspective it had all the makings of a viral story. Creating a viral story is not easy, and takes the right mix of planning, timing and good old-fashioned luck. ba-dum-ch!). Let’s break it down: Authenticity. Multimedia.

Viral 78

Viral Conference Fashion Video 78

Solo PR Pro

MARCH 16, 2021

Before she launched her Smart Social Secrets online course , Kami had been thinking about it for three years, then started teaching it to agencies in 2019. Brand visibility is key. Blogs she wrote 10 years ago, for example, are still fruitful, because the relationships they helped her forge with leading brands hold tons of value today.

How To 97

How To Social Media Community eBook 97

Communications Conversations

APRIL 12, 2019

Instead of re-hashing what Bud did with this video, I’d like to talk more about the learnings for other brands–because I think that’s a big piece of this. ” It’s our job to focus on the storytelling, not necessarily always working the brand into every conversation. That’s exactly what Bud did here.

Corporate 79

Corporate Storytelling Video Viral 79

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing. Data for this report was compiled in November 2019. According to the 2019 Edelman Trust Barometer , financial services ranked last out of 15 industries. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Survey data from Mediakix shows that in 2019, 80% of marketers found influencer marketing effective and nearly two-thirds increased their overall budgets. How can marketers achieve this objective?

Social Media 87

Social Media Trends Media Instagram 87

NewsWhip

MAY 22, 2020

German media began to see engagement rise at the beginning of 2020, rising higher than it had been in 2019 on a week-to-week basis. Beyond the top overall, we also wanted to highlight the top articles for some of the top publishers, to see what those who were most consistent were seeing success with, as opposed to individual viral articles.

Viral 78

Viral Journalism Retail Travel 78

Contently - Strategy

JUNE 11, 2021

One of my LinkedIn posts went viral. In 2019, when we launched the Remote Tools newsletter, we had multiple CTAs on the website to gather users’ details. In April 2021, I built a Trump Chatbot as a joke, hoping it would go viral. Social media users want to talk to people more than brands. Focus on SEO from day 1.

Marketing 126

Marketing SEO Reddit Viral 126