ImPRessions - Crenshaw Communications

JULY 10, 2018

The national fascination tells us something about PR , storytelling, and ourselves. Brian Klaas (@brianklaas) July 9, 2018. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling.

Storytelling 174

Storytelling Analysis Report Social Media 174

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

Communications 150

Communications Storytelling Technology Media Relations 150

Remote PR Jobs

SEPTEMBER 25, 2023

Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. Only about 12% of PR tools and processes utilize AI at a significant level, according to a 2018 study by the Chartered Institute for Public Relations , the largest membership organization for PR practitioners outside of North America.

Industry 100

Industry Publicity Data Video 100

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Christopher S.

Video 88

Video Trends SEO Marketing 88

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: New Study: Should Brands Take a Public Stand on Politics?

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

OCTOBER 12, 2018

If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Join the group here.

Conference 111

Conference Internal International Storytelling 111

Stephen Waddington

JULY 28, 2019

Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues. There is no single career path in public relations. Some people, like me, make the switch from journalism to public relations. There are more prospects in public relations and salaries are higher.

Journalism 74

Journalism Publicity Crisis Management Training 74

Deirdre Breakenridge

APRIL 15, 2019

And there are thousands of new publications appearing every single day. I have a set of target media outlets, probably a combination of tier one national outlets and industry trade publications, and there were a few key journalists at each publication who I maintained relationships with.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform. User Base.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The Data Story on the Hottest PR Trends.

Survey 76

Survey Trends Communications Storytelling 76

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. Because when you do anything in public, it makes you vulnerable to criticism. To learn more about the PRSA 2018 International Conference including programming and registration information, visit here. He joined PRSA in 1994.

Writing 103

Writing Conference Internal International 103

PRSay

NOVEMBER 19, 2018

Ira Glass, host of Chicago Public Media’s “This American Life”. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Copyright © 2018 Ann Wylie. Master the Art of Storytelling. Luckily. .

Storytelling 150

Storytelling Case Study Writing Banking 150

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. I think I’ve been constantly frustrated by the idea that even if we lost that Supreme Court case, we could have at least built public opinion and public support along the way.

Ethics 70

Ethics Storytelling Communications Training 70

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. On Thursday, February 15, 2018, at 12:00 p.m. Q8: From a content creation perspective, what goals should PR pros set for 2018? Q10: What advice do you have for students and pros with respect to content strategy in 2018?

Twitter 157

Twitter Storytelling Community Writing 157

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 124

Survey Measurement Public Affairs Storytelling 124

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. It’s considered the most credible and influential source for storytelling. Siemens’ campaign with Economist in 2018 exemplifies this reach. But can we say that for sponsored content ? Does it have the same impact as earned media? . What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. We embrace storytelling and silliness.”. Greg Beaubien is a frequent contributor to PRSA publications. After its U.S. operations to U.S. 28 webinar hosted by PRSA’s Dallas Chapter. “We

Brand 179

Brand Branding Film Viral 179

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In June 2018, Newmark’s foundation reportedly gave $20 million to the CUNY Graduate School of Journalism, which was then renamed the Craig Newmark Graduate School of Journalism.

Ethics 174

Ethics Communications Nonprofit Journalism 174

PRSay

FEBRUARY 14, 2019

school received during 2018. ” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Greg Beaubien is a frequent contributor to PRSA’s publications. Marie, Mich., Some highlights: “Wheelhouse,” meaning an area of expertise. Paul of Ann Arbor, Mich.,

Writing 144

Writing Storytelling Reputation Social Media 144

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Winning industry awards demands one of the more highly specialized type of PR writing.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey.

Survey 139

Survey Communications Measurement Internal 139

PR 20/20

OCTOBER 31, 2017

Public relations. Is better data usage and insights part of your strategic objectives for 2018? Enable Data Visualization to Empower Data Storytelling. To look for one way to utilize AI in 2018, check out 5 Artificial Intelligence Tools to Plan Your Next Content Strategy. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Onclusive

JANUARY 25, 2019

Public Relations Society of America (PRSA) International Conference. Attendees can meet other communication and public relations colleagues along with over 150 industry experts from all career levels, sectors, work environments and industries during three days of practical insight and idea sharing. Date: March 21, 2018.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JUNE 30, 2021

Michelle Garrett , PR consultant, Garrett Public Relations. Blog: What Does “Storytelling” Mean to You? 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. Blog: New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. It’s pure storytelling. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers.

Video 149

Video Case Study Agriculture B2B 149

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

ImPRessions - Crenshaw Communications

FEBRUARY 24, 2020

Watching him implode on stage, I couldn’t help but think of what we in public relations try to do for our clients. One of the best examples of storytelling is by footwear company TOMS. Paid placements don’t have the credibility of a trusted news publication, for example, that covers a product or service. Tell your story.

Advertising 156

Advertising Advertising Interviews Examples 156

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2020

Watching him implode on stage, I couldn’t help but think of what we in public relations try to do for our clients. One of the best examples of storytelling is by footwear company TOMS. Paid placements don’t have the credibility of a trusted news publication, for example, that covers a product or service. Tell your story.

Advertising 156

Advertising Advertising Interviews Examples 156

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238