ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

Analytics 100

Analytics Measurement Social Media Report 100

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. The Big Picture. Part 1: Earned Media. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Waxing UnLyrical

OCTOBER 2, 2018

The guest moderator was Jen Zingsheim Phillips , who is a freelance writer and communications strategist with 4L Strategies. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Understanding what ethics in measurement means can be varied. ” portion, @globalsultana.

Ethics 47

Ethics Measurement Reputation Guidelines 47

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy.

Measurement 138

Measurement Analytics Google Social Media 138

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 112

Trends Crisis Corporate Leadership 112

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. 32 percent – generating earned media/clips.

Measurement 100

Measurement Analytics Google Social Media 100

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. HOW TO BEST MEASURE YOUR PR SUCCESS. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. Here’s an example; 2018 activity? 2017 Metric to take forward to 2018? What elements should be added to the 2018 strategy? Happy new year!

Google 120

Google Analysis Comparison Data 120

Agility PR Solutions

MAY 15, 2019

Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. Throughout Q4 2018, Monetate […].

Measurement 74

Measurement Consumer Strategy Marketing 74

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

PRSay

APRIL 4, 2018

A master’s degree tells prospective employers (and yourself) you have critical thinking skills; you understand the theories, principles and concepts that guide your field of endeavor; and you can face a problem, which includes picking among several “tools” available to you, implementing a solution and measuring its results.

Ethics 121

Ethics Study Measurement Government 121

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Monitor and track every news and social mention.

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. PRSA MEMBERS: Learn new hacks and strategies to “Create Remarkable PR Now.” What’s on the mind of PR professionals these days? ” — Dan Beltramo, CEO, AirPR.

Conference 111

Conference Internal International Storytelling 111

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Photo credit: Pixabay.

Survey 104

Survey Marketing B2B Content Marketing 104

Solo PR Pro

DECEMBER 19, 2017

Measurement in the practice of public relations is not new. We have always used data to set and measure goals, assess the effectiveness of strategies and tactics and more. Yet, in a world where everything we do is measured, it is not always easy or free for public relations professionals to effectively measure results.

Measurement 41

Measurement Enterprise Data Strategy 41

Sword and the Script

AUGUST 1, 2022

respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 137

Survey Communications Measurement Internal 137

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Date: March 21, 2018. Hashtag: #PRSAICON. Arthur Page Society Annual Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Q8: From a content creation perspective, what goals should PR pros set for 2018?

Twitter 157

Twitter Storytelling Community Writing 157

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. So what’s the solution? The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Isn’t it enough to discuss goals and have an unwritten strategy? Many of you are already in the throes of planning.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way.

How To 75

How To Content Marketing Conference Analytics 75

The Proactive Report

FEBRUARY 7, 2018

This is the number one skill CMOS are looking for in 2018. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

Stern + Associates

JULY 18, 2023

His research examines the effects of information technologies on business strategy, productivity, performance, digital commerce , and intangible assets. The solution he proposes is a new economic measure, GDP-B: which provides a measure of the benefits of digital goods and services, not simply the cost.

Technology 77

Technology Measurement Government Policies 77

PRSay

FEBRUARY 1, 2018

These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics. This includes defining, measuring, communicating and living D&I. PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. ” –Angela K.

Employee 113

Employee Corporate Agency Reputation 113

Stern + Associates

APRIL 17, 2023

Executives may not have these answers, but they can leverage their marketing and PR departments and external partners to paint a clear picture of their audience and create differentiation strategies to maximize brand efforts. Knowing this will help inform your posting strategy. Are your followers on TikTok more than Reels or Shorts?

Video 89

Video YouTube Instagram Social Media 89

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. What are the most important steps in 2018? Q8: How important is learning to measure PR results? Q2: How should you prepare for a career in PR today? Do you need it to succeed in PR? If so, how?

Communications 191

Communications Community Blogging Twitter 191

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100