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What Editors and Writers Want From PR Pitches in 2018

Cision

Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”. Like, if this thing is going to change the world, how might it change a really simple business—like journalism? Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”.

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The Best Journalism Movies

Landis PR

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. The New York Times wrote, “what’s scary is how Howard’s rage taps into an age of anger and confusion — the mid-1970s in the show, but also of 2018.

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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Artificial intelligence also has the potential to revolutionize journalism. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

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Resolutions to Up Your PR Game in 2018

Critical Mention

Have you given much thought to how you’ll improve your work life in 2018? Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. Why do many PR majors graduate with a degree in Journalism? If your writing could use some work, don’t wait.

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Unpacking the Lifespan of 2018’s Breaking News Cycles

PRSay

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days.

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In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA

PRSay

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

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11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018

Sword and the Script

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. 1) Customers are in control. – Steve Olenski.