Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Sword and the Script

NOVEMBER 9, 2021

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. The report says journalism email open rates dropped 8% from 36% to 28%. Financial avengers. Business Wire traces the use of infographics in earnings announcements back to comic books. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 3) The CMO Council infographic on CMO priorities. click image for higher resolution ).

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Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Read more: 3 Alternate Viewpoints You Should Read on the Death of the CMO [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. “I I said, ‘What do you want to get out of what we do?’

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The number hasn’t moved in 12 months.

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Media Relations Media Print Newspapers 115