PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Search Engines, Social Media and Journalism. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. Local news and indy journalism more trusted. “I I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

FEBRUARY 6, 2020

David has advised 900+ marketing firms on the topics of financial management, growth, and other topics. In addition to consulting and speaking, he authored The Business of Expertise , Managing (Right) for the First Time, and Financial Management of a Marketing Firm. Past guests include Simon Sinek, Seth Godin, and Ann Handley.

Marketing 74

Marketing Conference Content Marketing Agency 74