Communications Conversations

MAY 15, 2018

In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). So, let’s recap: Reddit has the third-largest user base on the web, it’s growing, and it’s users spend more time on Reddit than users do on Facebook or Twitter. The answer is complex.

Reddit 76

Reddit Branding Brand Web 76

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. 2018: 20 Insightful PR and Marketing Predictions for 2018. Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

DECEMBER 20, 2023

2018, October 24). PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR 2018, October 24). 1 Holbus, J. The Three Cs of Personal Branding.

Branding 52

Branding Brand eBook Resources 52

Presspage

FEBRUARY 27, 2018

Join Bart Verhulst, Co-Founder & Chief Strategist of PressPage for the free Essentials for a Stellar Online Newsroom webinar on March 22, 2018, at 1 p.m. How to upgrade your corporate newsroom and delivery infrastructure to achieve measurable results. Which successful print media tactics work best for your online newsroom. .’

Print 60

Print Web Corporate Analytics 60

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? In 2018, past misdeeds caught up with Facebook.

Banking 257

Banking Facebook Reputation Crisis 257

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Sometimes, it feels like paid media budgets are invincible. In fact, earned might just be the thing that improves paid.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

SEPTEMBER 7, 2021

Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Q4 aims to support ESG.

Software 87

Software Print Tools SEO 87

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. The call for material will remain open for the remainder of 2018. The literature review is the third project by the #AIinPR panel which was formed in February 2018 to explore the impact of AI on PR.

Ethics 60

Ethics Technology Analysis Tools 60

Critical Mention

DECEMBER 20, 2018

More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well. This generation grew up with political issues such as equal pay for women, corporate social responsibility and countless others front and center. Poorvi Adavi is a freelance web content writer and editor in South Bay, California.

YouTube 69

YouTube Technology Web Trends 69

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. BuzzSumo introduces journalist profiles. BuzzSumo rolled out journalist profiles.

Company 151

Company Tools Technology Software 151

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5. billion in 2019.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Brandwatch is becoming a powerhouse for data-led insight after acquiring Crimson Hexagon in October 2018. Instead of breaking down barriers it is just as likely to create silos.

Survey 68

Survey Enterprise SEO Facebook 68

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Now, we can measure web traffic acquisition and behavior with accuracy.

Software 95

Software Comparison Measurement Content Marketing 95

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Second, the company has developed share-of-voice and attribution tools.

Software 154

Software Tools Print Technology 154

Communications Conversations

JANUARY 15, 2019

Or, what about the 2018 Edelman Trust Barometer that found business is more trusted than government and that 64% of people believe CEOs should take the lead on change rather than waiting for government to impose it. Company web site. What I see here are three big trends coming together, and one large opportunity. Glassdoor, maybe.

Government 74

Government Employee LinkedIn Insurance 74

Sword and the Script

JANUARY 20, 2018

Earned Media Poised for New Prominence in 2018 [UML]. This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg.

Case Study 96

Case Study B2B Study Marketing 96

Prohibition

AUGUST 26, 2019

In 2018, Prohibition produced the outstanding Christmas campaign for the leading quality jeweller, Goldsmiths. Staying with Cartwright & Butler , they were also bringing a little Christmas spirit to their audience with our help in their 2018 Christmas campaign. Mappin & Webb featuring Lydia Millen.

Case Study 48

Case Study Video Study Film 48

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. What I saw was quite impressive. 1) Overview of Notified.

Software 112

Software Tools Publicity System 112

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ].

Technology 65

Technology Advertising Advertising Community 65

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions.

Trends 60

Trends Media Report Technology 60

Sword and the Script

APRIL 30, 2019

The report says: “A product’s Momentum score is calculated by a proprietary algorithm that factors in social, web, employee and review data that G2 Crowd has deemed influential in a company’s momentum.”. NASDAQ: INOD), which turned a profit in 2018 for the first time in several years according to its income statements on Yahoo Finance.

Industry 89

Industry Media Technology Employee 89

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. Seems to me there’s a lot of overlap between Talkwalker and Meltwater. The company has waffled through several name changes.

Software 78

Software Case Study Technology Tools 78

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. Sometimes, it feels like paid media budgets are invincible. Ironically, earned might be just the thing that improves paid.

Media 57

Media Advertising Advertising Measurement 57

Solo PR Pro

MAY 1, 2018

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. How was she going to make it rain? The question of how to sell professional services is an enduring one whose answer is being changed by technology. Services are sold differently than products.

How To 40

How To Case Study Technology Conference 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 73

Survey Trends Communications Storytelling 73

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 192

Marketing Content Marketing Data Social Media 192

Doctor Spin

DECEMBER 20, 2023

2018, October 24). PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR 2018, October 24). 1 Holbus, J. The Three Cs of Personal Branding.

Branding 52

Branding Brand eBook Resources 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 11, 2022

It built its own web crawler and put a lot of emphasis on earned media attribution. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. PRgloo was funded with bootstraps.

Reputation 84

Reputation Technology Tools Data 84

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Facebook isn’t even the web. Do you have — when was the last time you updated your corporate website in a meaningful way other than little tweaks here and there? But they have all the money. [00:07:16]

Facebook 116

Facebook Video Branding Brand 116

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. The company does not field its own web crawler, so it gets all its content through partnerships. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Separately, U.S.-based

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

Marketing 78

Marketing Publicity Survey Study 78