Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Prohibition’s social media trends in more detail.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Ethics 73

Ethics Social Media Trends Viral 73

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

NewsWhip

MARCH 20, 2018

Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip.

Pinterest 79

Pinterest Instagram Social Media Facebook 79

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . This trend applies to both paid and organic Facebook posts.

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. The solution? appeared first on Cision.

Measurement 225

Measurement Tools eBook Analytics 225

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. The “trends” that worked so well, they’re sticking around for another year at least.

Social Media 66

Social Media Trends Pinterest Instagram 66

Communications Conversations

FEBRUARY 8, 2018

But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing. Think about how MUCH social media marketing has evolved in five years.

Social Media 60

Social Media Trends LinkedIn Media 60

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. Read on for their insights! – Pola, AVP, Digital Practice.

Trends 94

Trends Trade Shows Community Instagram 94

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Analyze trends in real-time.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018. Feature That Will Shape 2018. User Base.

Instagram 68

Instagram Social Media Media Retail 68

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. They can persuade, encourage action, and effect change.

Policies 310

Policies Study Leadership Consumer 310

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. What’s more, many Indian consumers are more comfortable reading product information in their regional language. Don’t ignore regional media. Think BIG about social platforms. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Stephen Waddington

JUNE 19, 2022

The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. Fatigue in news consumption COVID-19, the war in Ukraine and polarisation is leading consumers to disconnect from the news in many countries.

Report 122

Report Instagram Study Crisis 122

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Earned Media Poised for New Prominence ). 82% of consumers stopped doing business after a bad experience.”. 82% of consumers stopped doing business after a bad experience.”. State of Media ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Everyday Consumers Have a Lot of Impact. Joe Yonan (@JoeYonan) February 20, 2018.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success.

Social Media 90

Social Media Marketing Media Creativity 90

Business Wire

AUGUST 9, 2017

She sets the direction for the brand’s global media relations through the fast-paced, changing media landscape by utilizing her understanding of emerging technology and her pioneering social media presence. Serena Ehrlich’s The Messy Truth about News and PR in 2018 Vote here About the panel: Communications today is messy.

Conference 164

Conference Technology Mobile Analytics 164

PRSay

SEPTEMBER 19, 2019

27 — a day earlier than in 2018 and over a week earlier than in 2017. Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. Despite this media attention, though, Kline speculates that an impetus for bringing back the PSL so soon is to spread out its slowly-waning demand.

Instagram 114

Instagram Analytics Google Trends 114

PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Stern + Associates

APRIL 17, 2023

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Choose the Right Platform When TikTok exploded onto the scene in 2018, other social media platforms like Instagram and YouTube understood quickly that short-form video content was the future.

Video 88

Video YouTube Instagram Strategy 88

5W PR

APRIL 13, 2018

By: Kelsea, Social Media Director. While social media algorithms and trends are always changing, one thing still holds true: content is king. Even the smallest adjustments can keep consumers interested, bring in new followers and take advantage of the platforms’ ever changing algorithms. Keep it Moving.

Strategy 76

Strategy Instagram Social Media Trends 76

Prohibition

AUGUST 15, 2022

It’s definitely an emerging trend that has caught our eye! As the Metaverse is becoming an increasing large part of the social and digital landscape, the metaverse is constantly providing new opportunities for content creators and influencers alike, but Influencer marketing in the Metaverse is an area often gone unnoticed.

Brand 116

Brand Branding Fashion Marketing 116

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187