Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. This includes PRophet , Propel , and SignalAI.

Company 151

Company Tools Technology Software 151

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 86

B2B Media Survey Advertising 86

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It has held this title since 2018 in the World Happiness Report. For the original blog, please visit here. Energy and sustainable tech are other fast growing sectors.

Radio 64

Radio Pinterest Television Government 64

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 161

How To Employee Leadership Nonprofit 161

Communications Conversations

DECEMBER 13, 2017

And, like I said, more companies are dipping their toes in the podcasting waters. Chances are, you might be thinking about a podcast for your social media program in 2018. If that’s the case, I thought I’d give you eight solid questions to really think about before moving forward and starting that first company podcast.

Corporate 103

Corporate Banking Resources Radio 103

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Therefore the UK will likely leave the EU in October 2018. Fear creates an immediate risk bringing uncertainty and instability.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. Get ready to kick off your best year ever - 2018!! When: January 10, 2018 at noon CST. Where: Your computer or phone. Register: online at [link].

Trends 40

Trends Insurance Insurance Marketing 40

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Talk to Us !

Corporate 74

Corporate Communications Survey Employee 74

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me. Photo credit: macrovector.

Measurement 170

Measurement Communications Banking Survey 170

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Sword and the Script

JUNE 30, 2021

“They also have an opportunity to advocate for employee and work environment best practices, if they use data to demonstrate equal or more impactful outcomes during the pandemic and help build a more trustworthy and productive company culture.”. 2018 JOTW Communications Survey. 2018 JOTW Communications Survey. Blog: What is PR?

Survey 122

Survey Communications Ethics Measurement 122

Critical Mention

MARCH 19, 2021

According to The Software Report, “the awardees of 2021 were selected based on a thorough review of hundreds of nomination submissions and a close evaluation of each nominee’s drive, intellect, integrity and contribution to company performance, among other factors.

Software 78

Software Energy Technology Internal 78

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Fast forward to 2018 and the list now looks something like this: Email. Corporate intranet. Corporate collaboration tools. Internal social media tools (Yammer).

Employee 94

Employee Technology Communications Corporate 94

PRSay

OCTOBER 8, 2018

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way. is roughly 62 percent.

Conference 127

Conference Education Leadership Travel 127

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. The company has done a couple of things historically that allow it to stand out in the market. Second, the company has developed share-of-voice and attribution tools.

Software 156

Software Tools Print Technology 156

Sword and the Script

JULY 6, 2021

In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. However, the listings tend to be UK-centric. Meltwater acquires Owler.

Pitching 90

Pitching Report Software Survey 90

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. How did you accomplish this incredible journey of what you have referred to as “shame to change”? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. In a crisis situation, a brand’s equity suffers when a company is slow to react or respond. PR Fail Level: Pretend it didn’t happen.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. My current role is a very unique and interesting position because I am able to collaborate with many different people across the company and create connections.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. That changed in 2018. Lots of companies host open houses, which means another one is more of the same in a sea of sameness. 1) Not an open house; think: mini-conference.

Resources 78

Resources Creativity Publicity Local 78

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. The discussion is about how all types of business moves will positively or negatively impact a company.

Internal 70

Internal International Interviews Trends 70

PRSay

OCTOBER 25, 2021

Brown sees a diverse student population, including international students, as a strength and something to be leaned into. For example, in April 2018, a Philadelphia Starbucks drew national outrage after two Black men waiting for an acquaintance were arrested. Photo credit: rawpixel ].

Exercises 170

Exercises Education Case Study Nonprofit 170

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” internal alarm and sent the client running in the other direction. I love a good idiom. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. all 210 U.S. .”

Industry 87

Industry Media Technology Employee 87

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Notified says some customers use this for internal communications too.

Software 117

Software Tools Publicity System 117

Prohibition

AUGUST 26, 2019

In 2018, Prohibition produced the outstanding Christmas campaign for the leading quality jeweller, Goldsmiths. International Women’s Day – Katy Shaw. As part of International Women’s Day, Emerald Publishing celebrated with the help of Prohibition in creating a video focusing on female talent in academia.

Case Study 48

Case Study Video Study Film 48