Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. In 2018, audiences spent an average of 1:26 seconds with financial services content. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries.

Financial 111

Financial Industry Report Insurance 111

Critical Mention

JUNE 4, 2019

In 2018, TikTok became the most downloaded app in the U.S. In our infographic, we examine if TikTok is the next big thing in video marketing. I enjoy creating useful content about the latest trends in videos for brands wishing to update their content marketing efforts. One of these platforms was TikTok. Until next time!

Video 60

Video Marketing YouTube Infographics 60

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. It’s about the value of third-party endorsement and why editorial overage of your brand carries more weight than an ad. ” Pew State of the Media 2018. Owned Media. It’s called ‘owned media’.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Visual assets like infographics are more expensive.) Sound familiar?

Content Marketing 111

Content Marketing Print Analysis Data 111

Critical Mention

FEBRUARY 28, 2019

There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. According to Statista , in the fourth quarter of 2018 for Facebook, in particular, it was found that 1.52 But not to fear! billion active users visited Facebook daily.

Facebook 62

Facebook Infographics Financial Writing 62

Waxing UnLyrical

AUGUST 29, 2019

Because these are people just like us, we’re more likely to believe them when they recommend a brand. Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. If they’re going to lash out when they get a bad comment, or if they like to court controversy, do you want your brand associated with them?

How To 74

How To Infographics Sports Small Business 74

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 114

Study Survey Infographics B2B 114

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. You can download a copy here. In the meantime, here’s a summary.

B2B 60

B2B Report Case Study Infographics 60

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 112

Strategy How To Content Marketing Analysis 112

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. There are millions of websites out there dedicated to specific businesses, brands, products or services. Eliminate broken links : Nothing turns a user off more than seeing a 404 error page.

How To 60

How To SEO Mobile Google 60

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content.

Case Study 111

Case Study Marketing Study Content Marketing 111

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. Brand value can be measured by a variety of media channels including broadcast, print and social.

Media 73

Media Google Measurement Print 73

Solo PR Pro

MAY 15, 2018

81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. Infographic via Deposit Photos. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service.

Video 57

Video Marketing Mobile YouTube 57

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

FEBRUARY 3, 2018

Earned Media Poised for New Prominence in 2018 [UML]. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Does Blockchain Really Have Marketing Potential? Talk to Us

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? 12) The most effective digital marketing tactics.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

JUNE 4, 2019

billion in 2018, which is “represents double-digit growth from the prior year.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Learn more: report registration page ; PR News infographic. Twitter the news winner.

Software 101

Software Reddit Marketing Survey 101

Beyond PR

MAY 15, 2018

According to Cision’s 2018 State of the Media Report , social media and reductions in video and multimedia production costs will be major factors driving the future of the media industry. It can be expensive and time-consuming to create videos, podcasts or infographics. In the car? Listen to a podcast on the day’s news.

Marketing 49

Marketing Infographics Video Consumer 49

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

The broadcast alerts are a notification “to find out when a clip mentioning your brand, client or topic just aired.” Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.”

Pitching 84

Pitching Survey System Technology 84

The Proactive Report

NOVEMBER 12, 2016

Visual Literacy & IQ: By 2018 84% of all content online will be visual. Develop the ability to use images [composition, color, shape, line] to tell the brand story. Used correctly these skills will build a community of loyal and engaged brand advocates and create a secure environment for the brand.

SEO 153

SEO Engineering LinkedIn Analytics 153