PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

5W PR

JULY 17, 2018

A world of review forums and social media channels means that there’s a constant conversation happening about today’s businesses, and the only way firms can set themselves up for success is to take control of their brand image. Here’s how groups can define their brand in 2018. Begin with an Online Audit.

Brand 97

Brand Branding Social Media Advertising 97

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Photo credit: Pixabay.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Owned media is the only area that has a consensus majority. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 132

Survey Communications Measurement Internal 132

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

AUGUST 6, 2020

Over the years, I’ve written 20 blog posts about the findings – plus a boatload of contributions elsewhere. Of course, we packed it with analysis, tips and tricks for overcoming the challenges. Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row.

Training 96

Training Trends Media Survey 96

Mora Communications

JANUARY 3, 2018

Your PR firm can set up interviews for you, but once those are set you need to be able to articulate your story, stay on message and meet the media’s needs. PR and media relations can brand your company, take you to the next level, grow your business and establish you as an expert in your field.

How To 40

How To Newspapers Print Interviews 40

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Is media relations getting harder – or is it just harder for you? Is Media Relations Getting Harder?

Survey 87

Survey Public Affairs Corporate Trends 87

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

PR News

MARCH 7, 2018

According to PR News’ just-released 2018 Salary Survey, the most important skills for advancement in communications are written communications (deemed most important), media relations and content creation. The post What Next-Gen Communicators Look Like From Senior Leaders’ POV appeared first on PR News Blog.

Communications 85

Communications Survey Analysis Measurement 85

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

JULY 28, 2020

They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” 2018, October 24).

Brand 52

Brand Branding eBook Resources 52

PRSay

MARCH 30, 2018

In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users. People used to actively search for blogs to add to their news readers, just as many are now hunting down “best podcast” lists to lengthen their playlists. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Strategy 92

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. Click on the image below to view the full PDF.

Ethics 111

Ethics Industry Publicity Analysis 111

Stephen Waddington

NOVEMBER 30, 2017

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Please sign-up here.

Publicity 86

Publicity Ethics Survey Google 86

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars.

Analytics 150

Analytics Data Big Data Technology 150

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S. She was also a nominee for AdFed’s 32 under 32 in 2018. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. Frank Strong , Founder and President, Sword and the Script Media , LLC. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”.

Software 90

Software Pitching Measurement Enterprise 90

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

OCTOBER 20, 2017

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. We want to gain an audience beyond the public relations profession. I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. Work in progress.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

5W PR

SEPTEMBER 27, 2017

Strategies can also include personal appearances and in-store events, location-based influencer campaigns and media relations work driving traffic to your partners’ websites. 5W client, It’s a 10 Haircare recently sponsored the 2018 Miss America Competition. You’re Sponsoring an Event.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML].

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

APRIL 30, 2019

Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. 5) Picks from the vendor blogs.

Industry 87

Industry Media Technology Employee 87

Shift Communications

OCTOBER 19, 2018

Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Originally published January 15, 2013; updated October 19, 2018. Here are just a few examples: General News newsletters: The Skimm, NextDraft. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today. What do you do to get ahead of the news? Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68

5W PR

JANUARY 8, 2019

As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. When these myths start to inform our thinking and our actions, that’s when it becomes a problem. The post Four marketing myths debunked!

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency.

Social Media 156

Social Media Trends Media Instagram 156