Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. HubSpot Social Media Certification (update). HubSpot Academy has updated their latest social media certification with new videos, areas of specialization, and topics.

Education 59

Education Social Media Media Resources 59

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. Don’t ignore regional media. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. Think BIG about social platforms.

Mobile 156

Mobile Local Technology Trends 156

Communications Conversations

NOVEMBER 30, 2018

I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe). Again–there aren’t that many data sets like this that are showing trends year-over-year. Whereas, in 2014, it was just 808 words.

Corporate 100

Corporate Survey Trends Blogging 100

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Continued growth in the trend in the gig economy promises incredibly difficult times ahead for traditional recruiting and retention – and perhaps even to procurement processes. 2) Media PR salary by organization.

Survey 113

Survey Agency Report Corporate 113

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Where and how is money being made in journalism and how does that profit affect budgets for stories in newsrooms?

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. 5) Alignment of marketing and customer success. “A

Social Media 90

Social Media Marketing Media Creativity 90

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The result was an all-boats-rise in the advertising market. Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 The past two years have seen media weaponised by political discourse.

Publicity 120

Publicity Analysis Measurement Tools 120

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. How to Score in B2B Media Relations. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. PR should be taking a close look at the content that’s trending.

Survey 101

Survey Report Media B2B 101

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are the latest PR Trends? One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’! Media does not want outside input.” It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. Also see these related posts: Is Media Relations Getting Harder?

Corporate 73

Corporate Communications Survey Employee 73

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. The trust and loyalty that social media influencers establish with their audiences are among their most valuable assets.

Marketing 80

Marketing SEO Advertising Advertising 80

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Prohibition

FEBRUARY 25, 2020

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

JANUARY 29, 2018

Social media experts proclaimed that everything was fine; business press declared the era of social media over. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. What actually happened, and how measurable has the impact been?

Facebook 110

Facebook Corporate Social Media Data 110

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MARCH 12, 2018

What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. According to a recent BuzzSumo report , social sharing has been cut in half since 2015. Heck, even Mr. Zuckerberg himself is saying he believes time spent on Facebook will GO DOWN in 2018. Could Facebook fail in 2018?

Facebook 68

Facebook Instagram LinkedIn Energy 68

Communications Conversations

MAY 21, 2019

billion MAUs for Q4 2018. But, the platform still has the most users and the best working ad platform in social media. I do think it makes sense to step back, take a deep breath and look at your holistic approach to social media marketing. Are you spending your social media ad dollars in the right spots?

Facebook 60

Facebook Brand Branding Privacy 60