Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Write a Great Headline.

SEO 75

SEO Engineering Google Writing 75

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. Also published on PR Daily on December 19, 2017 No fair.

SEO 60

SEO Engineering Mobile Pitching 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

WordPress founder and current Automattic chief Matthew Mullenweg pens a popular long-running blog (his blogging predates WordPress by 15+ years) where he covers an array of topics from business ( The Importance of Meeting in Person ) to fun/personal ( What’s in my Bag 2017 Edition ). Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. The core algorithm linked to quality appeared around March 8, 2017.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. You may hear a lot of algorithm names thrown around by SEOs, like Panda, Possum, Penguin and Hummingbird.

SEO 40

SEO Content Marketing Strategy How To 40

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

Presspage

MARCH 6, 2018

On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. In part 3 of 3, we showcase organizations that have managed to increase their news reach by adopting a more socially and SEO friendly newsroom. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PRSay

AUGUST 9, 2019

2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. Now, unless you pay to boost, now essentially no one will even see your own posts.

Strategy 132

Strategy Newspapers Facebook Google 132

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. In particular, the SEO options and storytelling features captured my attention. Harms explains that “during a social media event in Chicago, I got in touch with PressPage.

Tourism 122

Tourism SEO Storytelling Social Media 122

PRSay

MAY 3, 2019

The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Better connecting your hard-won media placements with the value they bring to your SEO team. Content marketers and social media managers are experiencing the same fragmentation of audiences.

How To 136

How To Education Exercises Newspapers 136

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They improve your SEO rankings. This can result in generating high-quality backlinks to your website, which improves your SEO.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

Cision

MAY 25, 2017

The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Presspage

OCTOBER 12, 2017

Further reading: Google Security Blog, 'Next steps toward more connection security', April 24, 2017 Google Security Blog, ‘Moving towards a more secure web’, September 8, 2016 In recent years, Google has started to push HTTPS sites as a standard internet protocol.

SEO 74

SEO Web Privacy Google 74

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 114

Survey Agency Report Corporate 114

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Writing for SEO is standard PR practice. A professional communicator is arguably one of the most versatile writers around.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. Get started with PRWeb’s newest tip sheet and learn how press releases can help drive traffic back to your site and increase your SEO ranking.

Marketing 120

Marketing Analytics Television Tools 120

Presspage

DECEMBER 18, 2017

With mobile traffic growing at an incredible pace (see comScore’s Global Mobile Report 2017 ), having a mobile optimized newsroom in and of itself still sets you apart from almost half of your competitors. Effectively increasing your SEO results. Clearly indicate in the page’s code that it is designed for mobile.

Mobile 60

Mobile SEO Web Google 60

5W PR

NOVEMBER 9, 2017

Long-term influencer marketing partnerships are an excellent way to capitalize on a relationship because they provide consistent fresh content, brand awareness and SEO key word relevance. Forbes reported that 84% of marketers planned on working with influencers in 2017. Just how crowded is the space getting?

Marketing 95

Marketing SEO Creativity YouTube 95

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking.

Video 153

Video B2B Film Marketing 153

PR 20/20

JANUARY 23, 2023

Does the look and feel of your site resemble something straight out of 2017? This free tool will rank your overall website performance and identify issues across page load speeds, accessibility, general SEO best practices, and more. Take note of how they looked three or five years ago vs. now. How would you grade your website?

Mobile 72

Mobile Case Study Google SEO 72

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

MARCH 2, 2021

In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Intrado, which was formerly known as West Corporation, which was acquired by the PE firm Apollo Capital Management in 2017 for $2 billion could potentially rival Cision or Meltwater in terms of resources. Check out our services.].

Company 150

Company Tools Technology Software 150

PR in High Definition

MAY 31, 2019

Since Google and Bing changed their algorithms to think more like humans, PR has been a vital part of an organisation’s SEO strategy. Media sites often become top sites that give organisations SEO juice, bridging from PR to search. Media sites often become top sites that give organisations SEO juice, bridging from PR to search.

SEO 81

SEO Google Engineering Web 81

The Resolution Blog

DECEMBER 29, 2017

Content creation activity plus a media sell in 2017 activity to review? 2017 Metric to take forward to 2018? 30–39: That’s good and will pass on SEO benefit to your client’s content 40–59: A strong site (see above) 60–80: A very strong site 81–100: Awesome! Here’s an example; 2018 activity? It’s likely to be social shares.

Google 120

Google Analysis Comparison Data 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. Reputation management – more 24/7 than ever. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

MARCH 5, 2019

Since more people search YouTube for how-to help than ever before, this is great for SEO, as well as social media engagement. ’s Top 25 Entrepreneurs to Watch in 2017, Entrepreneur’s 11 Marketing Experts that Could Change Your Business, and Pepperdine’s 40 Under 40. Until next time! Critical Mention.

Social Media 62

Social Media Video How To Media 62

Cision

JUNE 19, 2017

According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family. She regularly provides her expertise to clients on SEO best practices and earned media pick-up. Basically, they trust earned media.

Strategy 158

Strategy Marketing Media Consumer 158

5W PR

NOVEMBER 28, 2018

According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011. This explains why Google has been giving SEO priority to websites optimized for mobile phone users. So, when people are looking at your website, they most likely doing it from their phone.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

DECEMBER 21, 2021

2017: One Prediction Each for PR, Content Marketing and Social Media. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. third party tracking (e.g. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

FEBRUARY 10, 2019

The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. Diary date: PRFest, 13 and 14 June, Edinburgh Crisis simulation, negative SEO, managing teams and diversity are all among the topics announced at Laura Sutherland’s PRFest in June.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

JANUARY 9, 2019

In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. SEO goes mobile. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. See Review Marketing Becomes Top Priority for 2017 ). – SEO. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62