Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. The core algorithm linked to quality appeared around March 8, 2017. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They improve your SEO rankings. This can result in generating high-quality backlinks to your website, which improves your SEO.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. The Media Relies on Visual Storytelling. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

MAY 25, 2017

The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. Does the look and feel of your site resemble something straight out of 2017? Then keep reading for five signs that it’s time to update your site.

Mobile 72

Mobile Case Study Google SEO 72

Presspage

OCTOBER 12, 2017

Further reading: Google Security Blog, 'Next steps toward more connection security', April 24, 2017 Google Security Blog, ‘Moving towards a more secure web’, September 8, 2016 In recent years, Google has started to push HTTPS sites as a standard internet protocol.

SEO 74

SEO Web Privacy Google 74

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Beyond Bylines , the media blog for PR Newswire lists “ 10 influential black journalists ” PR pros should be following.

Company 154

Company Tools Technology Software 154

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Writing for SEO is standard PR practice.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

NOVEMBER 9, 2017

Long-term influencer marketing partnerships are an excellent way to capitalize on a relationship because they provide consistent fresh content, brand awareness and SEO key word relevance. Forbes reported that 84% of marketers planned on working with influencers in 2017. Just how crowded is the space getting?

Marketing 95

Marketing SEO Creativity YouTube 95

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. 2017: One Prediction Each for PR, Content Marketing and Social Media. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 19, 2017

According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family. She regularly provides her expertise to clients on SEO best practices and earned media pick-up. An avid traveler, she blogs on JustAShortWalk.com.

Strategy 158

Strategy Marketing Media Consumer 158

Critical Mention

JANUARY 9, 2019

In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. SEO goes mobile. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

NOVEMBER 28, 2018

According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011. This explains why Google has been giving SEO priority to websites optimized for mobile phone users. The post Four Marketing Blunders That Will Cost You appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Marketing 68

Marketing Mobile Measurement YouTube 68

Stephen Waddington

FEBRUARY 10, 2019

It’s an issue I explored in a blog post this week. ?? The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

PR in High Definition

JUNE 21, 2018

As a reader of Firefly blogs, you’ll know that for some time now we have put a large emphasis on optimising PR for search, given the changes in search algorithms from both Google and Bing. Essentially, PR brings SEO value when you target the right media sites with the right content, and get that sought-after link to your website.

Google 67

Google SEO Technology Engineering 67

PR in High Definition

MAY 31, 2019

Since Google and Bing changed their algorithms to think more like humans, PR has been a vital part of an organisation’s SEO strategy. Media sites often become top sites that give organisations SEO juice, bridging from PR to search. Media sites often become top sites that give organisations SEO juice, bridging from PR to search.

SEO 81

SEO Google Engineering Web 81

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? First and foremost, we prioritize learning about both new and existing tools such as Google Analytics, social advertising, survey best practices and keyword/SEO research, to name a handful. Here’s how. Let’s take a look: PR and the Marketing Technology Skills Gap. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Critical Mention

MARCH 5, 2019

Since more people search YouTube for how-to help than ever before, this is great for SEO, as well as social media engagement. ’s Top 25 Entrepreneurs to Watch in 2017, Entrepreneur’s 11 Marketing Experts that Could Change Your Business, and Pepperdine’s 40 Under 40. Until next time! Critical Mention.

Social Media 62

Social Media Video How To Media 62

PR in High Definition

JUNE 22, 2018

As a reader of Firefly blogs, you’ll know that for some time now we have put a large emphasis on optimising PR for search, given the changes in search algorithms from both Google and Bing. Essentially, PR brings SEO value when you target the right media sites with the right content, and get that sought-after link to your website.

Google 48

Google SEO Engineering Technology 48

PR in High Definition

JUNE 21, 2018

As a reader of Firefly blogs, you’ll know that for some time now we have put a large emphasis on optimising PR for search, given the changes in search algorithms from both Google and Bing. Essentially, PR brings SEO value when you target the right media sites with the right content, and get that sought-after link to your website.

Google 48

Google SEO Technology Engineering 48

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. The core algorithm linked to quality appeared around March 8, 2017. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Statistics about content marketing. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Norton's Notes

MARCH 21, 2017

They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? Why should people read your blog? How do you measure the success of your blog? What has been your blogging highlight?

Interviews 35

Interviews Writing Blogging Social Media 35

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Blog entrances. Goal completions.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

NOVEMBER 7, 2019

EKA and has been using Critical Mention since 2017. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? ” How does EKA Utilize the Critical Mention Platform?

Communications 81

Communications Crisis Communications Media Crisis 81

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

PR 20/20

OCTOBER 27, 2020

Back in 2017, Bradford Coffey, HubSpot Chief Strategy Officer, wrote : “At HubSpot we’re incorporating machine learning and AI into the future of our marketing and sales tools. SEO recommendations to inform content strategy. HubSpot’s existing AI enables some SEO and content optimization use cases. Email data capture.

How To 59

How To Marketing Enterprise Data 59

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. 2017 is the year where we saw a shift when it comes to transparency.

Trends 59

Trends How To Retail Google 59

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. It is algorithm friendly, and in turn helps to improve SEO. Google has expressed its preference for sites built with RWD.

Web 40

Web Mobile SEO Technology 40

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. A 2017 analysis of 1.4 Press releases and blogs are known for building brand awareness. When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

FEBRUARY 18, 2019

Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses. SEO and AdWords. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews. The days of buying without doing any background research first are long gone.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 176

Software SEO Company Tools 176

Mora Communications

OCTOBER 13, 2017

By implementing a targeted public relations campaign, you can affordably increase search engine optimization (SEO) and organic results as well as repeat exposure for your story. 2017 | PR for Law. News stories, on the other hand (even in today’s environment) are generally viewed by the majority as impartial and credible.

Advertising 40

Advertising Advertising Television Viral 40

Buzzstream

OCTOBER 30, 2018

In September 2017, we identified a problem. As of October 2017: G2 Crowd had a total of 3,835 dofollow domains. In October 2017, with our traffic waning, our competitors beating us in backlinks, and lofty year-end goals in our sights, we needed to find strategies that we were fairly certain would work. Here is what we did.

Software 56

Software Report Data Strategy 56