Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 192

Marketing Content Marketing Data Social Media 192

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. e) Championing a customer-centric corporate culture. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 104

Survey Marketing B2B Content Marketing 104

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. He also blogs here.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. He also blogs here.

Local 60

Local Facebook Media Government 60

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter owned about a third of all Papa John’s shares, and reportedly resisted removing his face from advertising.

Crisis 63

Crisis Marketing Training Employee 63

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. You might have a mention of your product on their blog, as well as host a blogger-friendly PR event, then a Twitter chat.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. If you’re struggling too, talk to someone.” This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West? How does that work? Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Liesa Opitz provides several use cases for the tool on the Talkwalker blog , including this one for the auto industry (see screenshot below). How did it work?

Software 103

Software Analysis Data Tools 103

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star! Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone. I work out of my home and call my freelance writing business Baxter TechWrite.

Meeting 65

Meeting Automotive Engineering Media 65

Communications Conversations

DECEMBER 19, 2017

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). So, here goes! Natalie had twin boys some 14+ years ago.

Agency 68

Agency Creativity Leadership Industry 68

Journalistics

MARCH 18, 2016

. “30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

. “30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40