Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

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Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. You’ve held numerous leadership positions over your storied career.

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Cision

JUNE 16, 2016

Here are some of the main takeaways, tweets and thought leadership from day one. . Hugh Elliott (@HughSElliott) June 15, 2016. Referencing the results of recent global research published in partnership with Ipsos Global Reputation Centre, Foster explored the seven barriers to measurement. Gorkana (@Gorkana) June 15, 2016.

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Cision

MARCH 8, 2016

Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. Get Cision’s free State of the Media 2016 Report! Today, one comment on social can impact a brand’s reputation. Want to improve your media relations?

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Financial Reputation Newspapers Social Media 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation. Whenever we begin a PR engagement, we always ask for everything leadership has written so we can cull some very usable content from what already exists.

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PRSay

DECEMBER 22, 2021

Remember that you can always rebuild your reputation. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. The album that followed, reputation , showed she was moving beyond the public feud with Kim Kardashian and Kanye West that had surrounded her the year before.

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PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. At the same time, however, we’ve grown increasingly concerned about the ability of journalists to cover news with independence and integrity.

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ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist. Over 1400 people ventured in to see how locals live.

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Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To build and enhance organisational reputation. To offer organisational leadership. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers.

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Publicity Ethics Training Education 72

Mark My Words

OCTOBER 24, 2022

Even before Liz Truss slashed the record for the shortest-serving Prime Minister, critics had been lamenting the calibre of Westminster’s post-2016 politicians. Political crises universally create a public appetite for ‘strong’ leadership; twentieth-century Europe provides the most infamous examples.

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Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. Salesforce. percent) than at brands with a limited culture (48.4

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Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Let’s revise the 2016 numbers. 1) Median PR salaries remain flat. Why stop there?

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Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. Brutal Honesty. Conclusion. Eichner, J.

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PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This refers to our role as the creators and builders of reputations. Otherwise, there is a direct impact on reputations and the bottom line. This has become common in the world of entertainment. Yours sincerely, Tim Williams.

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ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. or change. We see it in first-mover companies as well.

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Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

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Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

Corporate 60

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Melissa Agnes

APRIL 26, 2016

The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. — Megan McArdle (@asymmetricinfo) April 19, 2016. What is the goal of crisis management?

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Karen Freberg

NOVEMBER 1, 2017

Now, the social media class has an established reputation, and I have been asked – what does the social media professor have that is new? This was a conversation I had back in late 2016, and it continued on for 2017. I feel like I’m Remy facing Anton Ego in the movie Ratatouille. No pressure, right?

Social Media 40

Social Media Media Exercises Education 40

Maxim Behar

SEPTEMBER 5, 2021

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. Now the leadership is horizontal. You shouldn’t choose your PR based on lower fees and risk your reputation.

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Sword and the Script

SEPTEMBER 3, 2016

It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. For example, you can explore leadership and marketing skills utilized during the 2016 election. It’s a good reminder that business isn’t a democracy. There is no popular vote.

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Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. When we last spoke it was about 180.

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Ethics Training Financial Survey 70

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. B2B Customers Want Thought Leadership.

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B2B Marketing Survey Study 62

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company.

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Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. When we last spoke it was about 180.

Ethics 52

Ethics Training Financial Survey 52

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Inside Insight (2017).

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Training Ethics Data Analysis 65

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Please support my blog by sharing it with other PR- and communication professionals. Suggested Reading Michelli, J.

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Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 20, 2018

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

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Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. My responsibility to help manage the reputation of the fifth largest bank in the country is not lost on me. Bank Stadium). and partnerships with awesome nonprofits like Technovation[MN]. Pretty awesome. What did you learn from that experience?

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Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Embrace change and try to stay positive.”

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Marketing Content Marketing Data Social Media 189

PRSay

OCTOBER 21, 2022

But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. Swift delayed her album release by a year, and during that time, she rebuilt her reputation to where the public desperately anticipated her next move. Don’t get discouraged; get creative.

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Strategy How To Video Reputation 157

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

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Survey Marketing B2B Study 176

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. “It is now hard to put a price on the reputation of your business. ” Mark Evans, CEO, Telefonica UK (O2). “The

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ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Comcast’s problems aren’t all in its customer communications; its entire industry suffers from a poor reputation, in part due to a lack of competition and steep prices.

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Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). Brands in Politics ).

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Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. And I also lead our annual Brands in Motion Research.

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