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How AI Can Help Your PR Strategy

Onclusive

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294
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Private equity firm backs PR tool platform Cision in $2.74 billion deal

Stephen Waddington

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd.

Tools 60
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Why innovation in PR tech is so slow

Stephen Waddington

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising.

B2B 120
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What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” At its essence, Gartner suggests that mobile technology needs to play an active role in a company’s business operations. Mobile technology offers businesses the ability to accomplish a few key things. Doesn’t this make sense?

Mobile 129
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Social Tools Summit Wrap

Flack's Revenge

Nice bump from Best Tweeter 2016). SocialChorus enterprise social. SpredFast enterprise social. Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Here are the people awards: Social Genius : Kate Hutchinson (congrats, Kate! Social Hero : Rachael Cobb (making our panel proud!).

Tools 120
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.