Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs.

Communications 171

Communications Nonprofit Training Study 171

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Doing it live from a REAL event!

Measurement 42

Measurement Analysis Banking Internal 42

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Communications Conversations

NOVEMBER 2, 2017

“ We started using it at the 2016 press conference at Target Field –and, it really took off. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). It was, essentially, an internal newspaper for the University of St. We’re looking at LinkedIn a lot more.

Case Study 113

Case Study Journalism Study Instagram 113

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. What do you think is the role of internal communications in this polarizing environment? . 5) You seem to do a lot of international work. I love working on international projects.

Internal 70

Internal International Interviews Trends 70

Waxing UnLyrical

NOVEMBER 20, 2015

Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON.

Conference 40

Conference Facebook Nonprofit Video 40

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). What most people discern from this is that LinkedIn is a great platform for job seekers, and perhaps doesn’t have a lot of utility for other purposes.

LinkedIn 60

LinkedIn How To Mobile Course 60

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 17: Wendy Zajack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. Encourage them to share a link to the landing page on their social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. billion ,” according to a new report from Burton-Taylor International Consulting. Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S.

Survey 178

Survey Marketing B2B Study 178

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. LinkedIn (Pulse) + Broadcast – If you’re not using LinkedIn’s Pulse regularly, or the Company page is languishing, start sharing on that medium now. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. I think my background as a journalist plays well in corporate communications/PR. And, two, they don’t need us.”

Media 112

Media Journalism Report Video 112

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. In 2016, that date was April 12. These are the days. Equal Pay Day. Here in the U.S.,

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. In 2016, that date was April 12. These are the days. Equal Pay Day. Here in the U.S.,

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

MARCH 4, 2016

So as 2016 has set in, I regularly work on setting up more training (and speaking) programs everywhere, of course, but especially in India. Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. and it’s where my business is heading.

Training 42

Training Banking Travel Internal 42

Waxing UnLyrical

MARCH 4, 2016

So as 2016 has set in, I regularly work on setting up more training (and speaking) programs everywhere, of course, but especially in India. Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. and it’s where my business is heading.

Training 0

Training Banking Travel Internal 0

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. Moreover, only 31% are on LinkedIn, down 22% from the same time last year. Or do they?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48