The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

Reputation 140

Reputation Crisis Social Media Google 140

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 Influencer marketing is a great way to further your brand awareness and social presence online.

Social Media 62

Social Media Brand Branding Media 62

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Sword and the Script

SEPTEMBER 3, 2020

55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey comes along that supposedly suggests customers want businesses to take a stand on politics. Brands have no choice but to take a stand on politics. Do we need them from brands?

Survey 117

Survey Social Media Brand Branding 117

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe. How did she do it?

Strategy 82

Strategy Media Viral Trends 82

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Established publications that link or even mention a brand will boost search listings due to the sheer power of their digital domains. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

DECEMBER 22, 2021

Remember that you can always rebuild your reputation. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. The album that followed, reputation , showed she was moving beyond the public feud with Kim Kardashian and Kanye West that had surrounded her the year before. Remember your values.

Communications 148

Communications Film Radio Reputation 148

The Resolution Blog

DECEMBER 16, 2015

Or perhaps the problem is more tied up in – ironically – reputation. As a result, the adoption of longer-term strategic innovation tends to become overlooked in the day-to-day running of the agency or team. The same CEO quoted earlier arrived in the PR sector from another profession.

Case Study 120

Case Study Agency Creativity Study 120

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

If a company can inspire employees to believe in and be proud of its purpose and ethos, then employees are more likely to become brand ambassadors. In 2013, General Electric embarked on a program to make their employees brand ambassadors – for the express purpose of recruiting. Disaffected employees can undermine a corporate brand.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

Deirdre Breakenridge

FEBRUARY 15, 2017

8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Consumer 49

Consumer Brand Branding Reputation 49

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

MARCH 8, 2016

Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. Get Cision’s free State of the Media 2016 Report! Today, one comment on social can impact a brand’s reputation. How do you combat that?

Financial 120

Financial Reputation Newspapers Social Media 120

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. One of the core activities of PR is to get coverage for our brands or clients in the media. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low.

Government 214

Government Digital PR Report LinkedIn 214

Melissa Agnes

MARCH 15, 2018

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history. Author of Crisis Ready: Building an Invincible Brand in This Uncertain World , Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Onclusive

MAY 18, 2017

Great content inspires trust, creates credibility, and builds brand awareness. Think of it this way: PR is one of the very best ways to define your brand as told by a person a potential customer might actually trust. PR is the key vehicle for brand transformation. PR is the most effective tool for reputation management.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

JUNE 16, 2016

Hugh Elliott (@HughSElliott) June 15, 2016. Head of brand, communications & digital at Philips North America, Mark A. Referencing the results of recent global research published in partnership with Ipsos Global Reputation Centre, Foster explored the seven barriers to measurement. Gorkana (@Gorkana) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

Cision

MAY 11, 2016

Marketers must ensure their brands are engaged in ongoing real dialogue with customers and partners. Chuck Gulden (@cfgulden) May 11, 2016. Curious about the impact on brand? You can uncover key learnings about what is being said, and what it ultimately means to your brand’s reputation. The #NA14 Crisis.

Crisis 120

Crisis System Product Launch Reputation 120

Cision

AUGUST 10, 2016

Lisa Nelson (@seeincolors) August 4, 2016. Building trust and winning loyal customers requires brands to also focus on a series of short and long-term attention stages. Reputation. We inherently trust our peers over brands. My #sketchnotes from #elevatedc @benparr @bizbash @reaganitcdc pic.twitter.com/fCmM1TAtqE.

Marketing 120

Marketing Conference Reputation Government 120

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. Later, they did some important pro bono branding work for me at FMSC. Most organizations want you to be able to generate leads and revenue, not just manage reputation—or at least prove a cause-and-effect.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. percent) than at brands with a limited culture (48.4

How To 120

How To Media Employee Policies 120

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

Case Study 118

Case Study Crisis Management Crisis Study 118

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago. But at the end of the day, PR is far more than a support for marketing.

Agency 120

Agency Creativity Advertising Advertising 120

Cision

JUNE 14, 2016

Your audience will only be interested if your brand has something unique today. Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. What do you see as some of the biggest communication challenges facing healthcare brands today?

Healthcare 0

Healthcare Creativity Consumer Government 0