ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. Quality Assurance.

Web 60

Web Internal International Storytelling 60

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Mark Hamill (@HamillHimself) September 4, 2016. HamillLovesFanExpoCanEh #FabFans https://t.co/lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

ISEBOX

JANUARY 14, 2016

1998 is now 2016, and the concept of “low-speed” connection is a thing of the past, except when you’re in a public airport. That’s how content works in 2016. Inspiring content will own the message, and write the story. Of course, that was occasionally, and the 56.6 Welcome to today. Now then – that’s content! What’s next?

Blogging 0

Blogging How To Video Course 0

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Hoffman Agency

MAY 1, 2017

This blog is cross-posted from Ishmael’s Corner. Paul Holmes, Aarti Shah and Arun Sudhaman — The Holmes Report brain trust — have been observing and writing on the communications industry for years. Here’s the finalist write-up on us: The Hoffman Agency (independent). In 2016, U.S. Our staff works damn hard.

Industry 28

Industry Storytelling Agency SEO 28

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. Write data-driven content. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

JULY 16, 2016

Yet realizing that more content (assuming quality is the minimum barrier to entry) is needed, is very different than producing it: “But even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely,” according to eMarketer. Long-form back in style.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. We all can agree that now is a great time to plan for a more prosperous 2016. Hello, how are you?

Strategy 40

Strategy Brand Branding Journalism 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

APRIL 11, 2018

And by “story” she means not only the articles and blog posts that might get written but the highly personal juxtaposition of multimedia content that’s now easy to create from a smartphone. Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful.

Instagram 74

Instagram Pitching Media Tourism 74

Contently - Strategy

JANUARY 2, 2019

A few years ago, publishers were so tricked by Facebook’s BS video metrics and promises that they fired half their writing staff in the great “ pivot to video ” tragedy of 2016. Sometimes it’ll be an article with an interactive graphic on your blog. Because much like bootcut jeans, text will never die.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Rock the Status Quo

SEPTEMBER 23, 2015

The next year will be even more incredible, with an AMAZING 2016 lineup of guests coming your way. Troll control with Jay Baer, writing tips from Ann Handley, content marketing with Mark Schaefer, agency growth hacks with Ketchum’s Stephen Waddington, storytelling brilliance from Michael Margolis (GetStoried) and more.

Twitter 100

Twitter Social Media Resources Google 100

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Lawmakers in the U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Also see PR and Storytelling; Off Script No. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There are even specialist social media communications marketers.

Ethics 52

Ethics Communications Print Television 52