Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. How different? It’s as simple as that.”

Mobile 96

Mobile SEO Web Google 96

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Sword and the Script

DECEMBER 24, 2016

What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017. Contently: Why Cisco is hiring over 200 content marketers.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? That’s the contention of Tony Zambito in a piece titled, “ The Importance Of Goal-Directed Behaviors To Buyer Personas.”. Proof of B2B Marketing Value Does Not Start with the Competition.

B2B 115

B2B Marketing How To Survey 115

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Discover content ideas.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. 3 Tips for Getting Your Online Video Act Together for 2016. 3 Tips for Getting Your Online Video Act Together for 2016. ” 5. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Communications Conversations

MAY 5, 2016

Maybe I had gotten a bit *too* focused on our millennial audience in 2016. Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. You’ve been blogging at shishkabobgirldad since 2012.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Sword and the Script

JULY 30, 2016

In fact, he writes that “Steve Jobs read and personally approved every press release.” Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. Again, no marketing messages and no FUD – it has to be truly unique insight.

Media Relations 60

Media Relations Media Pitching Writing 60

Beyond PR

SEPTEMBER 9, 2016

You share on social, write a blog post, budget money for an ad and more. Earned media is highly valuable in reaching today’s distracted audiences; in fact, 81% of senior marketers said that earned media was more effective than paid. Journalists may even post on social asking for sources for a story they are writing.

Pitching 40

Pitching Journalism Study Writing 40

Sword and the Script

DECEMBER 3, 2016

Yet descriptions of agile, which I have seen instituted as a very precise software development process (see graphic below), are all over the map in marketing. In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. The report identifies seven barriers to agile marketing.

Marketing 60

Marketing B2B Content Marketing Training 60

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. Marketing Artificial Intelligence Institute. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

JUNE 17, 2016

attendees will learn to leverage social selling and multichannel marketing for associations. For more information on Forum Forward 2016 and to register, go to forumforward.org. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. Can't make it in person?

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Demonstrate/develop excellent writing skills. Demonstrate/develop excellent writing skills. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

Barokas

JANUARY 19, 2018

Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers. For example, we use #NoBSBlog every time we announce a new blog post on Instagram. Start a debate. Create an alliance of like-minded commenters.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

OCTOBER 15, 2016

Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? In Content Marketing, Marketers Might be Losing Their Way. He writes that humanity has changed little in the grand context of history. It seems to be a big business.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. But the thing is, in 2016, geography shouldn’t limit you. As well as blogs. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. But that’s a talent supply issue for a different blog post. Image credit: Unsplash.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. Twitter will allow a lot more characters (rumored March 2016). In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year.

Twitter 72

Twitter Reddit Advertising Advertising 72

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Snippets use schema.org structured markup to display content effectively and match user’s specific search query.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops.

Content Marketing 60

Content Marketing Survey B2B Google 60

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. We forget to set that tendency aside and it creeps into the content we create. . Carrie Morgan (@morgancarrie) April 7, 2016. Storytelling with Data and the StoryHow blog.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. We forget to set that tendency aside and it creeps into the content we create. . Carrie Morgan (@morgancarrie) April 7, 2016. Storytelling with Data and the StoryHow blog.

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120