ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

The Stalwart Blog

NOVEMBER 22, 2015

As plans get underway for 2016, many marketing predictions will be made. Consumers are getting more savvy about keyword-laden articles that are more advertising puffery than substantive, educative content. Here’s mine - next year might very well be the beginning of the end for stand alone Search Engine Optimization firms.

SEO 60

SEO Engineering Education Google 60

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Media 100

Media Pinterest LinkedIn Case Study 100

The Resolution Blog

DECEMBER 17, 2015

Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage? When people share your PR coverage on social networks it not only increases awareness for your client, the SEO value (from the link) also strengthens. In short, no.

Measurement 120

Measurement Analytics SEO Google 120

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. If you have some budget, you can play around with different tools like press releases , content marketing and advertising. We’re No Longer Reaching in the Dark. If you have no budget, managing your own social media accounts is fairly easy and worthwhile.

Marketing 120

Marketing Analytics Television Tools 120

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Presspage

NOVEMBER 13, 2017

But there are some other important reasons as well: Trust Over 60% of people trust Google News more than they trust the news outlets contained in Google’s Index ( 2016 Edelman Trust Barometer ). SEO When we talk about Google, then SEO is definitely a topic that we should address.

Google 94

Google Guidelines SEO Engineering 94

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MARCH 11, 2017

3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 66

B2B Marketing Advertising Advertising 66

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Let’s revise the 2016 numbers. 1) Median PR salaries remain flat. Why stop there?

Survey 114

Survey Agency Report Corporate 114

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. The sharp decline at the end of the graph represents partial data from January 2016. Increasing the tweet character count to 10,000 is Twitter’s way of keeping users on its site. Bottom line?

Twitter 60

Twitter Advertising Advertising Facebook 60

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. Not exactly a new development, but I feel like more PR people are being asked to do this in 2016 vs. 4-5 years ago.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Google Strives to Squeeze the Technical Gamesmanship out of SEO. Change : Everyone has access to a digital pulpit (and you can no longer run over dogs with impunity). It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 4) The composition of marketing spending is changing. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Leyla Arsan (@leyla_a) July 1, 2016. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising? 1) 60% of People Share Links without Reading.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JUNE 25, 2016

SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Frank Strong (@Frank_Strong) June 12, 2016. Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. SJtgPBrMry @MarketingProfs pic.twitter.com/JWHqUWyGmv.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Search marketing and SEO statistics. 9) Even advertisers want to invest in PR. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 21) The sinking confidence of social advertising metrics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

JANUARY 11, 2016

advertising, PR and marketing managers are African-American? 5 Mistakes Entry Level PR Job Seekers Make & How To Avoid Them Today, entry level PR job seekers are expected to know everything from B2B content marketing strategies to SEO and social media , on top of knowing how traditional publicity tactics work. percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

PR 20/20

FEBRUARY 6, 2020

Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

JULY 16, 2016

Virtually every discipline in marketing sees the value – from PR and SEO to demand generation and digital advertising. Also see: One Bold Content Marketing Prediction for 2016. Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. Guiding leaders into the Social Age one keynote at a time. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 21, 2016

Brands can reach consumers in a way that advertising and other traditional marketing can’t touch. This SEO boost makes a difference, especially when it comes to social sharing. When working with a sponsored blogger, consumer brands gain immediate access to that blogger’s unique visitors, subscribers and social followers.

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235