PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. And 67% have switched vendors for a more consumer-like experience. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

The Hoffman Agency

MAY 23, 2018

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. The result?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. I worked with the Green Bay Packers for a summer as a PR intern and had the opportunity to meet Brett.

Banking 113

Banking Sports Financial Corporate 113

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. Our clients range from major international companies and well-known brands through to smaller specialist businesses. Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too. 3) Connect: beyond a media contact database. This provides you with the flexibility to decide where you want what content to be displayed.

Software 117

Software Tools Publicity System 117

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. The PRCA Census published in May is even more bullish.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. B2B prospects consume 11 or more pieces of vendor content.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2017

“Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 82% of consumers stopped doing business after a bad experience.”. Brands in Politics ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

PR 20/20

DECEMBER 6, 2016

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. It would be prohibitively difficult, as of late 2016, to code a system to write this article—and you would need a data set from which to translate numbers into words. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

As a heavy consumer of (real) political content, I admit I never saw the fake news crisis coming. As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort. The February 2018 indictment of 13 Russian nationals and three other entities accused of defrauding the U.S.

Government 170

Government Facebook Instagram Television 170

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” 2018, August 6). Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback.

Media 52

Media eBook Viral Construction 52

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174

HMA Public Relations

DECEMBER 29, 2017

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. What’s your first prediction for 2018? That was on 2016 maybe, you saw a little bit of that, and in 2017, you started seeing them actually come on.

Retail 49

Retail Facebook Real Estate Google 49