Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Contently - Strategy

OCTOBER 4, 2018

Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. According to 2017 statistics from Pew Research Institute , most LinkedIn users are between 30 and 49 years old, and most are college graduates living in urban areas.

Brand 111

Brand Branding LinkedIn Instagram 111

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. The firm says it surveyed 1,055 bloggers and published the report late in 2016. Corporate blogging is a long game and you will make mistakes in the process.

B2B 60

B2B Blogging Data Survey 60

Communications Conversations

NOVEMBER 2, 2017

Thomas (@UofStThomasMN) September 25, 2017. “ We started using it at the 2016 press conference at Target Field –and, it really took off. I also think we benefitted from the love our community has for the Twins. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion).

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use.

Training 40

Training Banking Twitter Education 40

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. With the year dwindling down, it’s time to start looking ahead to 2017. With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017.

Real Estate 120

Real Estate Technology Data Agency 120

Waxing UnLyrical

NOVEMBER 5, 2016

Getting 2017 in gear. citizen and read this before November 8, 2016, and haven’t yet voted: PLEASE VOTE. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Rinse and repeat.

Exercises 40

Exercises Banking Training LinkedIn 40

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Believe me.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. WooPitch (@WooPitch) March 30, 2017. 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 9, 2019

2017: $91,000. 2016: $92,125. Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and. .

Publicity 94

Publicity Survey Comparison Report 94

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. The findings put some data around the trends in the PR community and the report is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Wise content marketers can consider participating or even creating a Google+ Community. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

AUGUST 26, 2016

In 2016, that date was April 12. In 2017, it will be April 4. We’ve just concluded the 2016 Summer Olympics, and stories abound on how it was the Women’s Games (or how it wasn’t ). Here in the U.S., So, much like the U.K. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

In 2016, that date was April 12. In 2017, it will be April 4. We’ve just concluded the 2016 Summer Olympics, and stories abound on how it was the Women’s Games (or how it wasn’t ). Here in the U.S., So, much like the U.K. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Internal 40

Internal International Film Banking 40

ImPRessions - Crenshaw Communications

APRIL 26, 2018

Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season. During the 2017 season, unfavorability among fans fell to 32% — note that these are fans of the sport who watched at least two games. This poses a question for an organization that raked in about $14 billion in revenue in 2017.

Reputation 136

Reputation Corporate Crisis Construction 136

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. It is not just individuals looking to profit from dishonest communication practices.

Financial 192

Financial Reddit Advertising Advertising 192